Hanes logró que Michael Jordan regresara a la publicidad. Desde 2010 el basquetbolista no había realizado anuncios de televisión. Definitivamente cualquier mortal tiembla y se emociona al ver un anuncio con tan grande estrella. El anuncio de Hanes muestra a Jordan juzgando las habilidades de un pésimo golfista, quién está probando la ropa interior con tecnología Hanes, X-Temp, la cual ayuda a mantenerte fresco. Su participación en el anuncio es corta, pero eso en realidad no importa porque es Michael Jordan. Además, cuando Jordan no está observando lo mal golfista que es su compañero se unió a Jimmy Kimmel para el juego Can Michael Jordan Palm It? Que también les presentamos. La campaña de Hanes contará también con formatos cortos de otros videos. CRÉDITOS: Client: Hanes Chief Branding Officer: Sidney Falken Marketing Managers: Tim Ronan, Jamie Wallis Men’s Underwear Product Team: Russell Lauten Agency: The Martin Agency Executive Vice President, Chief Creative Officer: Joe Alexander Senior Vice President, Group Creative Director: Steve Bassett Senior Art Director: Tara Gorman Senior Designer: Mark Brye Senior Copywriter: Sara Grunden Kuhs Senior Vice President, Managing Director: Steve Humble Vp, Executive Broadcast Producer: Molly Schaaf Vp/Group Planning Director: Matt Mattox Senior Broadcast Producer: Adrienne Daniel Senior Art Producer: Wylie Moran Junior Broadcast Producer: Katie Der Group Talent and Music Director: Juanita McInteer Senior Vice President, Group Account Director: Rich Weinstein Senior Strategic Planner: Dalynn Kincannon Account Supervisor: Laurel Busony Account Coordinator: Hill Shore Vice President, Group Project Management Supervisor: Karen Baber Production Company: CoMPANY Director: David McNally Director of Photography: Joshua Hess Executive Producer: Robin Benson Head of Production: Robert Nackman Line Producer: Greg Ferguson Production Designers: Francis Whitebloom, Vincent Renault Photographer: George Holz Producer: Liz Lang Editing Company: Mackenzie Cutler Executive Producer: Sasha Hirschfeld Producer: Evan Meeker Editor: Dave Koza Assistant Editor: Pamela Petruski Visual Effects, Post Facility: The Mill Executive Producer, Head of Production: Sean Costelloe Visual Effects Producers: Colin Moneymaker, Colin Blaney Lead Compositor: Jeff Robins Designer: Gap Sangpattharamatee Computer Graphics: Katie Schiffer, Navdeep Singh Colorist: Fergus McCall Audio Postproduction: Rainmaker Studios Owner, Executive Producer: Kristin O’Connor Engineer, Mixer: Jeff McManus Original Music: Big Foote Music Executive Producer: Paul Seymour Composer: Mathew Hauser
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