Clio Awards 2015 ha a nunciado a los ganadores de los galardones oro, plata y bronce en las categorías Digital, Digital Technique y Social Media, y aquí te presentamos un menú con todos los ganadores. ¡Buen Provecho! Las piezas ganadoras de Oro que resaltan dentro de estas categorías son: La campaña «Love Has No Labels» de R/GA realizado para Ad Council, «Dream On» realizada por Goodby, Silverstein & Partners por los 25 años de Photoshop y la campaña «Domino’s emoji ordering» hecha por Crispin Porter + Bogusky. En los próximos días se segurán anunciando más categorías y los premios Grand Clio serán anunciados el día 30 de septiembre en la presentación de gala que se llevará acabo en el Museo Americano de Historia Natural en Nueva York. Clio Oro – Digital R/GA, «Love Has No Labels» para Ad Council https://youtu.be/PnDgZuGIhHs • L’Oreal Paris, New York, «Makeup Genius,» L’Oreal Paris (Apps) • L’Oréal Paris, Paris, «Make Up Genius,» L’Oréal Paris (Apps) • Grow, Norfolk, «EA Sports Madden Giferator: A Google Art, Copy & Code Project,» EA Sports / Google (Banners & Rich Media Advertising) • CP+B, Boulder, «Emoji Ordering,» Domino’s (Other) • Wieden+Kennedy, London, «The Other Side,» Honda (Other) • Leo Burnett Argentina, Buenos Aires, «Samsung Safety Truck,» Samsung (Other) • Droga5, New York, «Gisele Bündchen – I Will What I Want,» Under Armour (Website) • R/GA, New York, «Love Has No Labels,» Ad Council (Other) • The Martin Agency, Richmond, Va.,, «Unskippable,» GEICO (Campaign) • M&C Saatchi, Sydney, «Clever Buoy,» Optus (Other) Clio Plata – Digital • R/GA + Qol Devices, New York, «Alvio,» Qol Devices (Apps) • Cheil Worldwide, Seoul, «Look At Me,» Samsung Electronics (Apps) • Y&R Team Red Istanbul, Istanbul, «Vodafone «Between Us»,» Vodafone (Apps) • Marcel, Paris, «#HandsOff,» Marc Dorcel (Microsite) • MUH-TAY-ZIK | HOF-FER, San Francisco, «Spoil Yourself,» Netflix (Microsite) • R/GA, New York, «The Pursuit by Equinox,» Equinox (Other) • DENTSU INC., Tokyo, «Pepper,» SoftBank Mobile Corp./SoftBank Robotics Corp. (Other) • CLM BBDO, Boulogne Billancourt, «Trip Out to Sea,» Guy Cotten (Microsite) • DENTSU INC., Tokyo, «Reviving Legends,» Japan National Stadium (Other) Clio Bronce – Digital • R/GA + Hammerhead Navigation, New York, «Hammerhead,» Hammerhead Navigation (Apps) • R/GA + Owlet Baby Care, New York, «Owlet,» Owlet Baby Care (Apps) • GAME, London, «Christmas Shopper Simulator,» GAME (Games) • POSSIBLE CEE, Budapest, «Adventures of Poco Eco: Lost Sounds,» iamyank (Games) • BETC, Paris, «Being the BEAR,» CANAL+ (Microsite) • AKQA, San Francisco, «The Last Shot,» Jordan Brand (Other) • Rethink, Toronto, «Uber Safe,» Uber (Other) • Red & Co., Portland, «Google Made with Code,» Google (Website) • SID LEE, PARIS, «Assassin’s Creed Unity,» UBISOFT (Website) • Work & Co, Brooklyn, «Redefining Digital Travel,» Virgin America (Website) • Eric Mower + Associates, Charlotte, «Project Learning Curve,» Domtar (Apps) • R/GA, New York, «LA Dodgers Digital Trading Room,» LA Dodgers (Other) Clio Oro – Digital Technique Goodby, Silverstein & Partners, «Dream On» para Adobe Photoshop https://youtu.be/QmYc1MNJaQc • Factory, London, «The Other Side,» Honda (Sound Design) • R/GA + Hammerhead Navigation, New York, «Hammerhead,» Hammerhead Navigation (User Experience) • R/GA, New York, «The Pursuit by Equinox,» Equinox (Other) Clio Plata – Digital Technique • BBDO New York, New York, «The MSSNG Project,» Autism Speaks (Graphic Design) • AKQA, San Francisco, «The Last Shot,» Jordan Brand (User Experience) • DENTSU INC., Tokyo, «Reviving Legends,» Japan National Stadium (Other) Clio Bronce – Digital Technique • GREY Germany GmbH, Duesseldorf, «The Berlin Wall of Sound,» SoundCloud (Sound Design) • R/GA, New York, «LA Dodgers Digital Trading Room,» LA Dodgers (Other) • Droga5, new york, «Gisele Bündchen – I Will What I Want,» Under Armour (Other) Clio Oro – Social Media Crispin Porter & Bogusky, «Domino’s Emoji Ordering» para Domino’s Pizza https://youtu.be/DLTSv-sLNQ4 • Leo Burnett Chicago, Chicago, «Social Savvy Burglar,» Allstate (Social) • R/GA, New York, «Love Has No Labels,» Ad Council (Social) • CP+B, Boulder, «Emoji Ordering,» Domino’s (Social) Clio Plata – Social Media • Grow, Norfolk, «EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project,» EA Sports / Google (Social) • DDB Group Melbourne, Melbourne, «Radiant Return,» Radiant (Social) • LDV United, Antwerp, «Would You Still Be a Fan?,» Special Olympics Belgium (Social) • Ogilvy & Mather Singapore, Singapore, «Mums & Maids,» Transient Workers Count Too (TWC2) (Social) • IMPACT BBDO Dubai, Dubai, «Give Mom Back Her Name,» UN Women (Social) • Grabarz & Partner / GGH Lowe, Hamburg, «Nazis against Nazis- Germany’s most involuntary charity walk,» ZDK Gesellschaft Demokratische Kultur gGmbH (Social) Clio Bronce – Social Media • Ogilvy & Mather Argentina, Buenos Aires, «Beer Tooth Implant,» CCU (Social) • CP+B, Boulder, «Plastique,» Fruit of the Loom (Social) • TBWAChiatDay, Los Angeles, «Sweat It to Get It,» Gatorade (Social) • BBDO New York, New York, «Tap Thru,» Lowe’s (Social) • Marcel, Paris, «#HandsOff,» Marc Dorcel (Social) • WME | IMG, New York, «Zoolander Returns to the Runway,» Zoolander 2 (Social) • Publicis Kaplan Thaler, New York, «More Than A Costume,» Doctors of The World (Social) • BBDO Pakistan, Lahore, «Not A Bug Splat,» Reprieve / Foundation for Fundamental Rights (Social) • Forsman & Bodenfors, Gothenburg, «805 Million Names,» World Food Programme (Social) Además te presentamos los trabajos ganadores realizados por estudiantes. Ganadores Clio – Trabajo Estudiantil
Design winners
• Pratt Instittue, New York, «Tiny Feather,» Tiny Feather, Silver (Packaging) • Miami Ad School, Miami Beach, «Erase Extinction,» WWF, Bronze (Direct Marketing) • School of Visual Arts, New York, «CHARGE-ROPE,» CHARGE-ROPE, Bronze (Other) • Chung-ang University, Seoul, «Ice disappears, they also disappear,» WWF, Bronze (Other)
Digital winners
• Filmakademie Baden-Württemberg GmbH, Ludwigsburg, «FIVE MINUTES,» G-SHOCK, Silver (Games) • Berghs School of Communication, Stockholm, «Subkey,» Sweden’s National Television, SVT, Silver (Other) • Hankuk University of Foreign Studies, Seoul, «Plan A,» Expedia, Bronze (Apps) • School of Visual Arts, New York, «Projected Digital,» The Lenovo Projector Tablet, Bronze (Banners & Rich Media Advertising)
Digital Technique winner
• Filmakademie Baden-Württemberg GmbH, Ludwigsburg, «FIVE MINIUTES,» G-SHOCK, Silver (User Experience)
Film Winners
• Fabian&Fred, Hamburg, «The Coup,» Cleptomanicx, Silver (Short form – between one minute and five minutes) • Filmakademie Baden-Württemberg, Ludwigsburg, «Wet Dream,» LBS, Bronze (Commercials between 30 seconds and sixty 60 seconds)
Film Technique winner
• Netherlands Film Academy, Amsterdam, «Tableau Vivant,» Polaroid, Bronze (Student Film Technique)
Innovative winners
• Miami Ad School, Miami Beach, «The Re-Kindle Project,» Amazon Kindle, Gold • Westerdals Oslo ACT, Oslo, «SafeSound,» Apple, Gold • Fondazione Accademia di Comunicazione, Milan, «UberFIRST-AID,» Uber, Silver • Miami Ad School, Mumbai, «Watch for Nepal,» YouTube, Silver • Kaywon School of Art & Design, Ansan-si, «Connecting the Dots,» Benetton, Silver • Miami Ad School, Miami Beach, «Lantern,» Metropolitan Transit Authority (MTA), Silver • Dongguk University, Seoul, «Charge Your Life,» Samsung Life, Bronze
Out of Home winners
• Haus, Buenos Aires Capital Federal, «Fiction meets Fiction,» LEGO, Gold (Campaign) • School of Visual Arts, New York, «Who Will Win?,» FIFA WORLD CUP, Silver (Billboard) • Miami Ad School, Miami Beach, «Tackle the Spectacle.,» NFL International Series, Bronze (Transit) • Miami Ad School Europe, Hamburg, «Bring them home,» UNHCR – The UN Refugee Agency, Bronze (Billboard) • School of visual Arts, New York, «A Stronger You,» Gold’s Gym, Bronze (Campaign)
Print winners
• Haus, Buenos Aires Capital Federal, «Fiction meets Fiction,» LEGO, Gold (Campaign) • Miami Ad School Europe, Hamburg, «Make Sure Good News Sounds Like Good News,»Ricola, Gold (Campaign) • Miami Ad School, Miami Beach, «MEAD Get Bored,» Mead, Silver (Campaign) • School of visual Arts, New York, «The Pest Control Experts,» Orkin, Silver (Campaign) • Miami Ad School / ESPM, Sao Paulo, «Speeches,» Twitter, Silver (Campaign) • Brother Santo Domingo escuela para creativos, Santo Domingo, «Heimlich mujer,» Durex, Bronze (Student Print) • School of Visual Arts, New York, «Predators,» SAVE THE CHILDREN, Bronze (Campaign)
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