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5 pasos para hacer más eficiente el proceso creativo.

Durante el seminario “Cómo juzgar ideas creativas”, la AMAP reunío a dos de las mentes más creativas de México: Héctor Fernández de Publicis y Luis Ribó de BBDO, quienes compartieron 5 pasos para hacer más eficiente el proceso creativo.

  1. Reunir toda la información, que puede ser de dos tipos general y específica.
  2. Masticar la información: refiriéndose al proceso natural de la mente para desarrollar conceptos.
  3. Poner la mente en blanco, esto para dejar que trabaje el inconsciente.
  4. Darle forma a las ideas: estudiar, analizar, modificar y ajustarla a las necesidades que deben cubrirse.
  5. Ponerla a prueba: Si la idea no es tan buena debes seguir adaptándola

Sin duda excelentes consejos para llevar a cabo un un proceso creativo funcional.

Vía: Newscreativa

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503 Comments

  1. Creo que el paso, que muchos se saltan es el 5, pues el ego entre los creativos es muy grande.Dentro de la agencia, se Dejan fuera aportaciones que enrriquecen la idea.Por otra parte no tomar en cuenta la opinion de a quien va dirijido el mensaje es como hablar solo.

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