Campañas

Debate sobre campaña PeCsi

En vista de que el 38.8 por ciento de los mexicanos dicen Pecsi y no Pepsi, la marca de refrescos decidió lanzar su nueva campaña con el mismo nombre: “Pecsi” con el futbolista Cuauhtémoc Blanco como su protagonista. Esta nueva campaña tiene como objetivo según declaraciones de Caroll Phillips, gerente de PR Marketing de PepsiCo, “mantener precios bajos para el consumidor – una de las frase del comercial dice: si pides Pepsi ahorras y si pides Pecsi, también– , y comunicar lo atractivo del costo de una manera divertida, atrevida e irreverente”.

Pero últimamente ha generado mucha controversia. En el blog The big human project se ha generado una interesante lluvia de opiniones acerca de la implementación de la nueva campaña de Pepsi en donde se discute la funcionalidad de la misma.

Lo ví en: The big Human Project

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