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Mini Cooper considera que utilizar solamente lo escencial para mostrar algo que quieres decir es suficiente, a esta acción la han determinado MINImalismo y es a través de esta técnica que DRAFT FCB lanza esta campaña utilizando vallas publicitaria reutilizadas, para de esta forma, contribuir un poco al medio ambiente.

Sin duda una marca que siempre se ha mantenido cerca de la creatividad y las expresiones artísticas, que además ahora muestra y actúa frente a su preocupación por el medio ambiente.

En lo personal, esta campaña es una clara muestra de que la publicidad si puede ser arte, ¿ustedes qué opinan?.

 


 

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