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Publicidad retro: Michael Jackson Pepsi generation.

Uno de los comerciales del recuerdo dirigido por el director Bob Giraldi y Michael Jackson. Uno de los tantos anuncios de Pepsi en los que protagonizó. Pepsi generation “La nueva generación” que era el segmento declarado de la nueva imagen de Pepsi, se convirtió en una de las campañas más exitosas en la histora de Pepsi, y uno de los más grandes errores de Coca Cola. La imagen del rey del pop se había proyectado de manera tan contundente en un producto que hasta ese momento no había logrado un posicionamiento significativo frente a un líder indiscutible. Jackson le costó 5 millones de dólares a Pepsi, pero a Coca Cola le costó muchísimo más.

Por último, no podemos olvidarnos de Alfonso Ribeiro el niño que aparece en el video de pepsi y que después formara parte del elenco en el show “El principe del rap” realizando el famoso Carlton Dance.

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