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Sí, literalmente hay que soplar el vídeo de Youtube para apagar una vela. Ogilvy One ha diseñado una campaña especial en redes sociales en la que invita a los usuarios a soplar un vídeo de Youtube con el objetivo de  hacerlos participar en una campaña de Telefónica y Movistar. Debes soplar la pantalla de tu computadora a través de un micrófono, una diadema con micrófono ó una webcam. Si tienes una notebook, el micrófono generalmente está a un lado de la webcam. Con esta acción, podrás compartir el vídeo a través de Facebook, Tuenti o Twitter y así cumplir el objetivo que se propone en la campaña: compartir con Movistar su momento especial.

No existe algún truco mágico detrás de todo esto, pero sin duda es una interesante y creativa campaña que demuestra una nueva forma de interactuar con los usuarios dentro de las redes sociales. Aprovechemos para soplar la vela y festejar hoy el día del publicista.

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