Campañas

Operación navidad: Cómo invitar a la guerrilla colombiana a desmovilizarse.

[yframe url=’http://www.youtube.com/watch?v=HKtpVFpbOJA’]

Esta es una campaña muy emotiva que se llevó a cabo en Diciembre de 2010 desarrollada por la agencia Lowe/SSP3. El ejército de Colombia sigue enfrentando a la guerrilla, pero ésta vez los alienta a desmovilizarse en la época más sensible del año, la navidad. La campaña se convierte en una forma pacífica para invitar a los guerrilleros a abandonar las filas y unirse con su familia. Una excelente idea que al mismo tiempo enaltece la imagen del ejército y gobierno Colombiano.

[yframe url=’http://www.youtube.com/watch?v=tv6atqucQdo’]
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