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FedEx: Encantado

[yframe url=’http://www.youtube.com/watch?v=C6_4wfEmPpc’]

 

FedEx lanza una producción audiovisual, con el fin de comunicar la implementación de vehículos de bajas emisiones a sus flotillas. Enfocando sus esfuerzos para ser percibida como una empresa socialmente responsable, es decir, que busca la sustentabilidad del medio. BBDO Nueva York y contrabandista / PSYOP; crearon un bosque encantado, en donde se cuenta la historia de cómo un mensajero se hizo amigo de un bosque.

La animación, tiene una gran calidad. Haciendo de una historia muy simple, un spot memorable. Dando como resultado una estética inmejorable, llena de texturas, luces, matices, colores y personajes exquisitos a la vista.

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