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Pepsi MAX-Locker Room

[yframe url=’http://www.youtube.com/watch?v=ztrHPfM_Xok’]
Comercial de TV Sala titulado “Vestidores” realizado por TBWA \ Chiat \ Day para el producto: Pepsi Max (marca: Pepsi) en Estados Unidos.
Bajo la dirección creativa de Rob Schwartz y Marlon Hernández. Secuencia estelarizada por el mariscal de campo de los New York Jets, Mark Sanchez. Todo el equipo busca inspiración al medio tiempo del partido, cuando reciben una visita inesperada del repartidor de Pepsi. Un spot totalmente con la línea que la marca ha manejado a lo largo de su historia, conectándose una vez más con su target (para este caso en específico con el público objetivo estadounidense y latinos que radican en E.U.)

A continuación un poco de lo que ocurrió detrás de cámaras.

[yframe url=’http://www.youtube.com/watch?v=sY16a3Uxvz0′]
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