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Coca-Cola: Hapiness

Cuando ves la imagen, ¿qué es lo primero que ves?

La empresa Coca-Cola continúa expresando su felicidad a lo largo de sus prints y spots de televisión, siempre con la misma línea de familia y felicidad. Su nueva campaña no es la excepción.

Podemos apreciar cómo McCann Erickson hace un print tan sencillo en el que juega con el logotipo evocando una cara sonriente, llena de felicidad. No es necesario que muestren el producto que está promocionando, la bebida ya la conocemos y está en la mente de los consumidores.

Y a ustedes, ¿qué les parece la nueva campaña?

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