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El diente callejero de Madrid

Con una muela de siete metros, Sensodyne captó la atención de cientos de madrileños en abril de este año. El objetivo de la marca era dar a conocer soluciones para los problemas de sensibilidad dental.

Esta fue una muy buena acción de guerrillas, pues abarcó varios medios de interacción con la gente. El primero fue en las calles, donde las personas podían reparar el diente con tubos gigantes de Sendoyne Repair & Protect.

También se realizó un concurso donde los videobloggers mostraban los hábitos de limpieza bucal de diversas formas divertidas, lo cual ayudó a que la idea se hiciera viral. Este medio pudo dar a conocer los efectos del producto alrededor del mundo de forma rápida y divertida, sembrando en las personas curiosidad.

Checa el video y el entusiasmo de las personas en este BTL:

[yframe url=’http://www.youtube.com/watch?v=tw_m3Wx720I’]

 

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