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Seguramente muchas veces has visto comerciales de los que no tienes ni la más remota idea de qué tratan hasta que al final del comercial aparece la marca, este tipo de comerciales se llaman entrópicos.
Primero que nada hay que definir el concepto de entropía en palabras cristinas y se reduce a una sola “desorden”, no importa si es al inicio o al final, el comercial se irá transformando hasta llegar a su objetivo, causar un impacto en el consumidor final.
Por lo general los comerciales entrópicos están muy ligados a las percepciones, el ser humano por naturaleza sólo percibe aquello que puede aprender y le sirve para sobrevivir.
Como es el caso de Philips:

[yframe url=’http://www.youtube.com/watch?v=2PC_zzQCXe0′]

 
¿Te gustó? Seguramente sí, ya que está enfocado a las emociones, percepciones y realidades del típico trabajador que parece que todos sus días son iguales y lo más importante te invita a disfrutar de la vida y verla de otra manera aunque siempre hagas lo mismo.

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