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Axe: lo que las mujeres ven primero en los hombres

Encontrar los insights en los consumidores es tarea difícil para los mercadólogos. Se necesita ser buen observador y una gran capacidad para pensar fuera de la caja, para ver elementos que están siempre presentes pero no resultan tan evidentes. Y cuando estos insights se mezclan con una buena ejecución publicitaria, los resultados pueden ser exitosos.

Esto fue lo que aplicó Axe para saber qué es lo primero que las mujeres ven de un hombre. Según la marca, es el cabello, por lo que dedicó esa información a su spot que salió hace varios días. En el caso de los hombres, parece que resulta bastante obvia la respuesta.

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