Open MKT

Estrategia On Line.

Los consumidores dejaron de ser perceptores pasivos de contenidos, en la actualidad los consumidores interactúan directamente con la marca gracias a los medios digitales. 

Por ello la estrategia debe ser integral, el  inbound marketing,  le da a la marca esta interacción con el público objetivo de forma natural. El mix comprende: social media, SEO (search engine optimization) y content marketing.

Estos tres pilares se implementan de forma eficaz desde hace mucho tiempo, el reto actual de los planning directors, es generar la sinergia que potencializará la comunicación de la marca.

Las marcas que implementen este tipo de estrategias globales, dejarán atrás el intrusismo y la comunicación en un solo sentido; generando engagement y en segunda instancia, tendrán la capacidad de realizar un market research profundo.

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