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“Lo que Dios no le dio, se lo ofrecemos nosotros”

En España, la clínica de cirugías llamada Esbeltic ha lanzado una campaña por medios ALT y BLT, aplicando un insight que mezcla la religión con la aspiración al físico deseado que saca sonrisa a más de una persona.

En ocasiones anteriores, la clínica había aplicado publicidad tradicional mostrando la calidad y seguridad de sus procedimientos. Pero al no diferenciarse en absoluto de la competencia, en esta ocasión Esbletic dio un giro muy atractivo con lo que logró darse a conocer a nivel mundial.

Paolo J. Futre es el director de esta campaña, y junto con su equipo creó el video que se encuentra en Youtube; a tan sólo una semana de haberlo lanzado, ha sido visto más de 170 mil veces y contando. El principal mensaje del comercial es “Lo que Dios no le dio, se lo ofrecemos nosotros”

[youtube]http://www.youtube.com/watch?v=ux8ps9u-Dh8&feature=player_embedded&list=UUjiUsnP5MPnzn4ll6thjhHQ[/youtube]
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