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Generación Golf con Depeche Mode y Volkswagen

Para los contemporáneos de David Gahan, el vocalista de Depeche Mode, la canción “people are people” puede traer varios recuerdos de la época de los 80’s, por lo que Volkswagen decide convertirla en himno para esa generación.

Con una orientación hacia la gente, la automotriz alemana utiliza esa canción como soundtrack de su nuevo comercial, en el que vemos plasmada la vida de los ochenteros y de los jóvenes con gustos “retro”.

Esta es idea de Grabarz & Partner, que bautiza a esa generación como la generación Golf.

[youtube]http://www.youtube.com/watch?v=itYj-5kyYkQ[/youtube]

 

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314 Comments

  1. Alguien no entendió el anuncio…
    ¿Cómo es que el sombrerudo es “un ochentero” o “un joven con gustos retro”?
    ¿No pensaste que escuchar “People are People” reinterpretada en distintos géneros tenía algo que ver con la idea detrás del comercial?
    Más que un himno generacional, se trata de la sinergia entre Golf, uno de los autos más populares de Volkswagen (“el auto de la gente”) y precisamente la gente que lo conduce…

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