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Levi’s lanza jeans de botellas recicladas

La moda por la sustentabilidad y la ecología ha llegado hasta las grandes marcas de ropa, y noes la primera vez. Hace poco salieron a la luz unos jeans fabircados con botellas de cerveza y algodón virgen, pero ahora es Levi´s quien se mete en el mercado verde.

 

Una mezcla entre algodón y fibra de poliéster extraída de botellas y bandejas de plástico será la materia prima de estos pantalones. Aproximadamente para cada prenda se ocupan 8 botellas de litro y medio, lo que da más de un 20% del material de la prenda.

Con la línea “Boyfriend” para hombre y “Skinny” para las chavas, estos pantalones ecológicos saldrán a la venta en 2013, reforzando sus acciones sustentables, ya que la línea Waterless dice que utiliza menos agua en sus procesos de tenido y deslavado de telas.
Quizás sea una moda, pero mientras se beneficie al medio ambiente, que sigan estas tendencias de marketing verde.

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