ComunicaciónPublicidad

PostPublicidad

Daniel Solana, fundador de la agencia digital DoubleYou, lanzó en 2010 el libro PostPublicidad. En esta publicación, Solana habla de la publicidad en el entorno de la nueva sociedad digitalizada en la que vivimos, dejando atrás una descripción de herramientas, plataformas o tendencias del nuevo marketing online.

El texto sostiene que el mundo de la publicidad se encuentra en una transición que no necesariamente se debe a la introducción de nuevos medios de comunicación. La publicidad actualmente debe de ser interpretada según los tiempos que vivimos, un momento en el que el público se convierte en un elemento activo y participativo de la comunicación y la tecnología en un sustrato de base.

El libro PostPublicidad nos muestra de manera clara nuevas oportunidades de hacer publicidad y un interesante análisis sobre hacia dónde se dirige la publicidad del futuro.

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