CampañasPublicidad

El banco de la felicidad

De los creadores de las camaritas de la #positividad, llega el maravilloso Cajero de la felicidad. Una campaña que nos ha arrancado una sonrisa enorme y nos ha contagiado de la alegría de compartir.

[youtube]http://www.youtube.com/watch?v=6RT-iuPbc6s[/youtube]

“En la misma época de la creación del banco malo, nace el Cajero de la Felicidad. El primer cajero del que puedes sacar 100€ gratis, sin tarjeta.”, es el gancho de esta genial estrategia de street marketing que ha resultado un éxito para Coca-Cola, pues además de estar presente en la mente de sus consumidores, ha logrado ir más allá, aportando un granito de arena para marcar la diferencia.

Si tú te encontraras con un cajero automático que te regalara $1,000.00, ¿cómo los compartirías?

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