Agencias

La Despensa aterroriza con su nueva campaña: Vitaldent

Desde que los conocemos nos aterrorizan. Los olores, herramientas y técnicas utilizadas por los dentistas nos evocan malas experiencias propias o ajenas. Éstas se impregnan en la mente y cada vez que escuchamos la palabra “dentista” recordamos los sentimientos negativos.

La agencia española La Despensa lo sabe, por lo que utiliza la impronta para captar la atención en su nueva campaña.
A través de cinco spots con formato cinematográfico, nos muestran los contrastes entre la percepción que tenemos de los dentistas y la forma en que trabajan en Vitaldent. El humor y la hipérbole distinguen los trabajos creativos de esta agencia.

http://www.youtube.com/watch?v=WEWDO5iNlOQ

http://www.youtube.com/watch?v=QNwSme1C3_o

http://www.youtube.com/watch?v=0WG6-PGLoDE

http://www.youtube.com/watch?v=zHx2-iALPmI

http://www.youtube.com/watch?v=V5R4yzFegDs

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