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Nuevo trabajo de Ogilvy: Si manejas, sólo maneja

Al emitir un mensaje, los receptores sólo captan lo que les basta. Pocas veces analizan el mensaje y tratan de integrarlo a sus vidas como un aprendizaje más. Es por ello que para tratar de generar conciencia sobre un acto cotidiano, las palabras sobran: es más impactante una imagen.

Dice Ortega y Gasset “se ha abusado de la palabra y por eso ha caído en desprestigio”. Ogilvy y su equipo de creativos saben muy bien esto, por lo que prefieren llegar al público a través de emociones expresadas en imágenes. En el video “Amis Crucero” juegan con las perspectivas de un accidente ocasionado por distracción del celular.

Con dirección de Raúl Rivera, y la dupla creativa de Pepe Montalvo y Mike Ruiz ambos VP creativos, en sólo 20 segundos dan una razón suficiente para no usar el celular mientras se conduce. Buen trabajo de Ogilvy México para la Asociación Mexicana de Instituciones de Seguros.

[youtube]http://www.youtube.com/watch?v=qdDYEKXxiIs[/youtube]
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