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Sylvain Chevalier es nombrado CEO de Havas Media Group

Sylvain Chevalier era hasta hace unos meses el presidente de Grupo Media Planning (MPG) en México. Sin embargo, a partir del mes pasado fue nombrado como el nuevo líder ejecutivo del Grupo de Havas Media, que comprende varios servicios con oficinas ubicadas en varios estados de la República Mexicana.

El propósito de su nombramiento es simplificar la división de Havas Media Group en el país para facilitar la integración de las extensiones de la firma, tales como Havas Digital, Havas Media, Media Contacts y Arena (antes MPG).

Ésta última, mientras estuvo bajo el liderazgo de Sylvain Chevalier, ganó algunos Oros en el Festival de Cannes y premios en el Festival Iberoamericano de Publicidad. Ahora el reto del nuevo CEO es mantener los estándares del grupo por medio del trabajo en conjunto con David Jones, el CEO global del grupo Havas.

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