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Zombie´s marketing

A decir verdad no sabemos cuándo fue que comenzó la tendencia zombie en todo el mundo, ni cuál fue el detonante que hizo de estos personajes monstruosos un atractivo publicitario, pero poner en duda su popularidad entre todo tipo de públicos sería equivalente a decir que podemos prescindir del WiFi en nuestras vidas modernas (¡big bullsh..!).

Hemos pensado en “La noche de los muertos vivientes” (1968) como uno de los primeros antecedentes de esta temática hoy en boga, así como se nos han venido a cuento películas como “Resident evil”, “Exterminio” y “Zombieland” como fuerte evidencia de la reciente aceptación a contemplar a estas criaturas no muertas dentro de nuestro top 3 de villanos favoritos (a la par de los hombres lobo y los vampiros); y ni hablar de la serie de televisión más exitosa de AMC: “The walking dead”, a la que consideramos la más reciente prueba irrefutable de que zombie mata carita; si no, pregúntale a todas las marcas que han estado trabajando últimamente con el concepto.

Te dejamos una selección de 5 comerciales que recurren, de distinta manera, a estos camaradas hambrientos como parte del talento a cuadro.

(Toshiba) [youtube]http://www.youtube.com/watch?v=9JyN6Obi7eI[/youtube] (Doritos) [youtube]http://www.youtube.com/watch?v=9RP6JsSfKV4[/youtube] (Snickers)  [youtube]http://www.youtube.com/watch?v=h4uBICoIjSE[/youtube] (Fedex) [youtube]http://www.youtube.com/watch?v=s42T5TOQMQ8[/youtube]

 

(Axe) [youtube]http://www.youtube.com/watch?v=xgEKpggG8gI[/youtube]

Si recuerdas alguna otra pieza publicitaria que merezca ser resaltada, por favor comparte el video con nosotros (o el apocalipsis zombie comenzará en tu casa).

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