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Metodología POST para redes sociales

En una nueva campaña en redes sociales, un community manager siempre debe tener en cuenta cuatro aspectos: la comunidad a la que se va dirigir, el objetivo de dicha campaña, el plan que nos hará cumplirlo y los medios y/o tecnología a utilizar. En muchas ocasiones, este nuevo empleo puede llegar a ser un poco atareado y laborioso, más sino se tiene un proceso concreto a seguir con cada comunidad.

Pero, ¿por dónde empiezo? Muy sencillo, empiezo aplicando el método POST. Esta efectiva formula, explicada y sugerida por Óscar Rodríguez Fernández autor de libros como “Community Manager” y “Twitter: Aplicaciones profesionales y de empresa”, ofrece una visión muy clara para establecer el punto de partida de nuestras responsabilidades. Podrás observar cómo funciona el método en la siguiente infografía.

POST-02

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