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Un espectacular autosustentable

Comúnmente al transitar por las calles encontramos un sinfín de espectaculares. La mayoría de estas construcciones lo único que logra es captar nuestra atención unos pocos segundos, pero ¿qué pasaría si alguno pudiera satisfacer una de nuestras necesidades básicas?

Esta idea ha sido llevada a cabo por la Universidad de Ingeniería y Tecnología (UTEC) con la ayuda de DraftFCB. El resultado es un mensaje que anuncia el proceso de admisión en el centro educativo y al mismo tiempo genera agua potable.

Este mensaje puede resultar muy efectivo ya que se intenta persuadir a la juventud mediante la satisfacción de una necesidad. La universidad ha comentado que además busca proyectar que una ingeniería no sirve únicamente para generar productos de entretenimiento, sino también para resolver problemas sociales.

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