Festivales y EventosPublicidad

Festival de publicidad oriental: Asian Marketing Effectiveness 2013

Durante el mes de mayo son varios los festivales publicitarios que se celebran, entre ellos el Asian Marketing Effectiveness 2013. Este año celebrará su 11ª edición durante los días 8 y 9 de mayo en Shangai, con colaboración de los organizadores de Lions Cannes y Haymarket.

Lo peculiar de este festival es que premia la efectividad de la publicidad, la estrategia, la innovación y la ejecución a diferencia del Festival de Cannes y del Eurobest que califican la creatividad. En el continente se tiene un gran respeto por esta celebración, pues más de 50 especialistas califican las piezas participantes de la región y Australia.

Este año recibieron 881 participantes para 28 categorías. Hasta ahora, Australia ha sorprendido por tener el mayor número de piezas finalistas. Estaremos pendientes de los ganadores para seguir cultivando y expandiendo la cultura publicitaria.

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