Open MKT

“Mumbai Makes me happy” branding sensorial

El ser humano siempre se ha sentido atraído por lo imaginario, por lo intangible. Los cinco sentidos de los que somos dotados nos limitan las percepciones y por ello la realidad que vivimos se puede modificar. La vista es uno de los sentidos que mejor se pueden manipular, y es así como la agencia indú “Transhuman Collective” utiliza las trampas de los sentidos con un poco de imaginación.

Reflejada la imagen de las personas en una pantalla, forman parte de una animación que los invita a moverse, esquivando automóviles o interactuando con personajes ficticios. El objetivo de esta campaña era mostrar a la gente elementos identificables de Bombai.

Estos elementos en realidad aumentada provocan emoción a la gente y curiosidad, por lo que desean ser los siguientes en vivir la experiencia a pesar de haber visto la animación con otras personas. Esto nos demuestra que podemos evocar sensaciones con pequeños estímulos. La pregunta es ¿estas experiencias sólo se quedan en la memoria de los usuarios o en realidad tienen un impacto en sus actitudes de consumo?

Sin duda los objetivos debieron ser planteados antes de montar tal espectáculo. ¿Qué opinas, se habrá logrado el objetivo?

Imagen cortesía de Fotolia.

Etiquetas

Artículos relacionados

374 Comments

  1. Pingback: Bitacoras.com
  2. Pingback: iklan baris
  3. Pingback: Jamaal Cassman
  4. Pingback: boat bill of sale
  5. Pingback: Moe kash
  6. Pingback: abortion clinic
  7. Pingback: host inceleme
  8. Pingback: nigeriaworld
  9. Pingback: saphir
  10. Pingback: zapraszamy
  11. Pingback: wicked lasers
  12. Pingback: klonopinx
  13. Pingback: Vietnam flower
  14. Pingback: are free ads
  15. Pingback: seo service
  16. Pingback: kabbee
  17. Pingback: Blinds
  18. Pingback: Online players
  19. Pingback: Elevator shoes
  20. Pingback: mobile
  21. Pingback: personal loan
  22. Pingback: 1911 grips
  23. Pingback: Online Continete
  24. Pingback: beagle board xm
  25. Pingback: Ad8989.com
  26. Pingback: ???
  27. Pingback: Bargain Price
  28. Pingback: Cristal Srinvasan
  29. Pingback: sprawdz
  30. Pingback: عسلي كام
  31. Pingback: w tym miejscu
  32. Pingback: www
  33. Pingback: fotobog
  34. Pingback: www.dreamwork.pl
  35. Pingback: www.axasklep.pl
  36. Pingback: vw parts brisbane
  37. Pingback: more info
  38. Pingback: Lavern Procaccini
  39. Pingback: Max Workouts
  40. Pingback: Arabia
  41. Pingback: go to
  42. Pingback: nlp nlp
  43. Pingback: gaming computer
  44. Pingback: Tisha Mcreath
  45. Pingback: funeral programs
  46. Pingback: stunguns
  47. Pingback: buy StealthGenie
  48. Pingback: materace latexowe
  49. Pingback: Marilynn Majkut
  50. Pingback: buy YouTube views
  51. Pingback: Ebook Reader Test
  52. Pingback: ps4 price in usa
  53. Pingback: blu-ray covers
  54. Pingback: funny�images
  55. Pingback: Check this website
  56. Pingback: Create Website
  57. Pingback: New York SEO
  58. Pingback: Porn
  59. Pingback: Peru tours
  60. Pingback: friv
  61. Pingback: Aron Guster
  62. Pingback: yngdht.com
  63. Pingback: Jason Youmans
  64. Pingback: telefon sex
  65. Pingback: music charts
  66. Pingback: telefonsex
  67. Pingback: hotels
  68. Pingback: Robert Shumake
  69. Pingback: water ionizer
  70. Pingback: fashion jewellery
  71. Pingback: ayman khawaja
  72. Pingback: go right here
  73. Pingback: Full Article
  74. Pingback: hard floor campers
  75. Pingback: Gutter Ocala
  76. Pingback: cna training
  77. Pingback: reverbnation.com
  78. Pingback: Danilo Goulas
  79. Pingback: cv writer
  80. Pingback: obagi
  81. Pingback: obczaj
  82. Pingback: core CPD courses
  83. Pingback: friv
  84. Pingback: barbie games
  85. Pingback: Online Business
  86. Pingback: info
  87. Pingback: Poirrier
  88. Pingback: best payday loan
  89. Pingback: Sulema Isaacson
  90. Pingback: aspergers
  91. Pingback: Promotional Gifts
  92. Pingback: sexy lingerie
  93. Pingback: World Footprints
  94. Pingback: laptop review
  95. Pingback: visit
  96. Pingback: hyips and surfs
  97. Pingback: obagi skin care
  98. Pingback: new psn account
  99. Pingback: voyance
  100. Pingback: Johnny Astol
  101. Pingback: concrete design
  102. Pingback: Dog Socks
  103. Pingback: truck insurance
  104. Pingback: abortion pill
  105. Pingback: Nicky Ciarlo
  106. Pingback: Theresia People
  107. Pingback: Randa Garsee
  108. Pingback: similan liveaboard
  109. Pingback: rabaty
  110. Pingback: rabaty
  111. Pingback: charity
  112. Pingback: charity
  113. Pingback: hotels and flights
  114. Pingback: on
  115. Pingback: info
  116. Pingback: rabaty
  117. Pingback: garnicia cambogia
  118. Pingback: gold ira rollover
  119. Pingback: wallpapers
  120. Pingback: algerie3
  121. Pingback: please click
  122. Pingback: More suggestions
  123. Pingback: Click on
  124. Pingback: go here
  125. Pingback: source
  126. Pingback: Suggested Reading
  127. Pingback: tutaj
  128. Pingback: sprawd�
  129. Pingback: More Tips
  130. Pingback: Blog
  131. Pingback: Free PDF Converter
  132. Pingback: cold sores
  133. Pingback: relevant web site
  134. Pingback: Suggested Website
  135. Pingback: best e cigarettes
  136. Pingback: Suggested Reading
  137. Pingback: This Web site
  138. Pingback: Read Even more
  139. Pingback: homepage
  140. Pingback: relevant web-site
  141. Pingback: telefon sex
  142. Pingback: Suggested Browsing
  143. Pingback: This Web-site
  144. Pingback: Full Record
  145. Pingback: Get the facts
  146. Pingback: OBAGI
  147. Pingback: multiple videos
  148. Pingback: Read the Full Post
  149. Pingback: More methods
  150. Pingback: Related Site
  151. Pingback: related web page
  152. Pingback: Paleo Recipe Book
  153. Pingback: Kids Parties
  154. Pingback: Listy seo
  155. Pingback: Continue Reading
  156. Pingback: losing weight
  157. Pingback: Full Post
  158. Pingback: Visit
  159. Pingback: Waylon Hosch
  160. Pingback: Scottie Sumers
  161. Pingback: Alex Macalma
  162. Pingback: dicasdemusculacao
  163. Pingback: cad inr live
  164. Pingback: comprar lipo 6
  165. Pingback: Check This Out
  166. Pingback: Suggested Web site
  167. Pingback: Full Document
  168. Pingback: Go Here
  169. Pingback: plaques canape
  170. Pingback: OBAGI
  171. Pingback: Click on
  172. Pingback: Clicking Here
  173. Pingback: similar website
  174. Pingback: Full Content
  175. Pingback: Suggested Website
  176. Pingback: visit website
  177. Pingback: More Help
  178. Pingback: This Resource site
  179. Pingback: related website
  180. Pingback: relevant web page
  181. Pingback: Neil Apadoca
  182. Pingback: stay with me
  183. Pingback: Nestor Massart
  184. Pingback: gta 5 download

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Close
Close