ComunicaciónPublicidad

Probando un texto publicitario

Es posible, `a priori´, probar un texto publicitario. Pero antes de explicar cómo se hace queremos preguntar esto: ¿se atrevería a decirle a su cliente que el salario de su trabajo saldrá exclusivamente de las ventas provocadas por su anuncio? Podemos prometer clics, visitas a nuestra página, llamadas telefónicas, mejoramiento de la opinión sobre el producto o `branding´, pero es difícil prometer ventas. Sí, es difícil, pero es posible.

Un anuncio debe contener un mínimo de elementos para funcionar. Un deportivo, por ejemplo, tiene lo necesario para correr, pero su rendimiento en la pista dependerá directa e irrefutablemente del piloto. Ofrezcámosle al cliente un buen deportivo, un vehículo poderoso que transporte sus mensajes, pero también enseñémosle a conducir, a correr, a sacar lo mejor del motor.

¿Cómo se prueba un texto publicitario? La Semiótica nos ha enseñado en XY que al redactar textos científicos, ora para explicar un motor o una vitamina, ora para explicar un servicio o un `software´, tenemos que poner más atención en la Sintaxis (ordenamiento de los elementos: a, b, c) que en cualquier otra cosa.

También hemos aprendido que al redactar un texto dirigido a una masa indeterminada, tal como un texto político, tenemos que poner más atención en la Pragmática (lugar en el que se recibirá el mensaje: a/1, b/2, c/3) y en el Ruido que en cualquier otra cosa. Y por último, hemos comprendido que al hacer un texto poético, embelesador, romántico, de esos que hacen gala del galimatías y del rodeo, tenemos que atender la Semántica (significados alegóricos de un término: abc, cba, acb, bca), la Polisemia, el doble sentido.

¿Queda claro quién nos habla y desde dónde nos hablan? ¿Queda claro qué nos quieren decir? ¿Queda claro cómo conseguiré lo que me ofrecen? ¿El arte o imagen que usamos refuerza el texto o lo hace ambivalente? ¿El encabezado no provoca expectativas demasiado altas o bajas? ¿Ese hombre sordo del anuncio hará que desee comprar el subterfugio para la sordera que el texto pregona o sólo me hará voltear la cara y procurar no pensar en cosas malas? Probemos, probemos, probemos.

Imagen cortesía de Fotolia.

Etiquetas

Artículos relacionados

592 Comments

  1. Pingback: Bitacoras.com
  2. Pingback: mimnunybtvrdcdxeh
  3. Pingback: kinds of yoga
  4. Pingback: erhu for sale
  5. Pingback: bookmarking sites
  6. Pingback: hospitality jobs
  7. Pingback: nigeriaworld
  8. Pingback: ultimate demon
  9. Pingback: wicked lasers
  10. Pingback: wicked lasers
  11. Pingback: klonopin meds here
  12. Pingback: are free ads
  13. Pingback: materace
  14. Pingback: kabbee
  15. Pingback: katrina kaif pics
  16. Pingback: Cooper
  17. Pingback: Pregnant
  18. Pingback: free annual report
  19. Pingback: event company
  20. Pingback: webinar software
  21. Pingback: bail bonds nj
  22. Pingback: Buy GooglePlus
  23. Pingback: rug cleaning news
  24. Pingback: The Last Of Us
  25. Pingback: The Last Of Us
  26. Pingback: Ad8989.com
  27. Pingback: leaky gut diet
  28. Pingback: gadget store
  29. Pingback: resume
  30. Pingback: Australian athlete
  31. Pingback: Denver SEO Company
  32. Pingback: Ultra168
  33. Pingback: www
  34. Pingback: seo
  35. Pingback: klik
  36. Pingback: viagra
  37. Pingback: materace warszawa
  38. Pingback: Ray J tape
  39. Pingback: Kit gel
  40. Pingback: buy youtube views
  41. Pingback: Max Workouts
  42. Pingback: sex offender map
  43. Pingback: business loan
  44. Pingback: tennis rules
  45. Pingback: Make Money
  46. Pingback: cloud hosting
  47. Pingback: boost my serps
  48. Pingback: Dennis Stapler
  49. Pingback: funeral programs
  50. Pingback: funeral programs
  51. Pingback: funeral programs
  52. Pingback: Online-PR
  53. Pingback: taser
  54. Pingback: job job
  55. Pingback: buy guqin
  56. Pingback: liuqin
  57. Pingback: youtube views
  58. Pingback: Chinese bawu flute
  59. Pingback: Ebook Reader Test
  60. Pingback: Website
  61. Pingback: SEO New York
  62. Pingback: 5htp weight loss
  63. Pingback: 5htp dr oz
  64. Pingback: Peru tours
  65. Pingback: Peru trips
  66. Pingback: rawatan
  67. Pingback: Jason Youmans
  68. Pingback: get GooglePlus
  69. Pingback: zajazd-biesiada.pl
  70. Pingback: Getting GooglePlus
  71. Pingback: accommodation
  72. Pingback: music
  73. Pingback: Selassie
  74. Pingback: stern kaufen
  75. Pingback: comprar melissa
  76. Pingback: Orange County SEO
  77. Pingback: businessman robert
  78. Pingback: hubpages
  79. Pingback: online jobs
  80. Pingback: richmond design
  81. Pingback: guarda moveis
  82. Pingback: Resep Kue Kering
  83. Pingback: Visit the site
  84. Pingback: do you agree
  85. Pingback: off road trailers
  86. Pingback: promotional items
  87. Pingback: Diabetic Shoes
  88. Pingback: skin diamond anal
  89. Pingback: Gutter Ocala
  90. Pingback: thuong mai dien tu
  91. Pingback: Minecraft Gratuit
  92. Pingback: free annualreport
  93. Pingback: youtube more views
  94. Pingback: Katrina Peddy
  95. Pingback: Jual Senjata
  96. Pingback: html
  97. Pingback: html
  98. Pingback: 70s fashion
  99. Pingback: friv
  100. Pingback: make money
  101. Pingback: car detailing
  102. Pingback: plumbers Vancouver
  103. Pingback: przeczytaj
  104. Pingback: Benton Baibak
  105. Pingback: Kim
  106. Pingback: avvocato penalista
  107. Pingback: agame
  108. Pingback: art
  109. Pingback: maigrir vite
  110. Pingback: Income Opportunity
  111. Pingback: Dress Up Games
  112. Pingback: Harland Haymes
  113. Pingback: workout schedule
  114. Pingback: kim kardashian age
  115. Pingback: Dominick Portman
  116. Pingback: miniclip
  117. Pingback: home care services
  118. Pingback: Anthony Morrison
  119. Pingback: Edmond Rineheart
  120. Pingback: bigger breast
  121. Pingback: petua seks
  122. Pingback: Ray J
  123. Pingback: diy
  124. Pingback: drama lawak
  125. Pingback: duramale
  126. Pingback: sexy cloth
  127. Pingback: World Footprints
  128. Pingback: tarjous
  129. Pingback: upfront
  130. Pingback: invest in hyip
  131. Pingback: Yessenia Kaminsky
  132. Pingback: training workouts
  133. Pingback: razor
  134. Pingback: Sleep Apnea Denver
  135. Pingback: Click at
  136. Pingback: Full Record
  137. Pingback: cell tracker
  138. Pingback: Click Bank
  139. Pingback: rio free
  140. Pingback: Our site
  141. Pingback: Continued
  142. Pingback: More Material
  143. Pingback: here
  144. Pingback: Ray J
  145. Pingback: hca 375
  146. Pingback: Suggested Reading
  147. Pingback: psy 325
  148. Pingback: Suggested Web site
  149. Pingback: click for source
  150. Pingback: Check Out
  151. Pingback: Click On this page
  152. Pingback: facebook fan page
  153. Pingback: Full File
  154. Pingback: replica watches
  155. Pingback: Get More Info
  156. Pingback: e cig kits
  157. Pingback: Facelift
  158. Pingback: credit card deals
  159. Pingback: Full Report
  160. Pingback: link
  161. Pingback: mlm Newsletter
  162. Pingback: Suggested Webpage
  163. Pingback: Crj 305
  164. Pingback: Suggested Studying
  165. Pingback: This Web site
  166. Pingback: Click Here
  167. Pingback: scalp trading
  168. Pingback: Going at
  169. Pingback: homepage
  170. Pingback: linked web page
  171. Pingback: mouse click on
  172. Pingback: More Tips
  173. Pingback: similar site
  174. Pingback: related webpage
  175. Pingback: simply click
  176. Pingback: Read Far more
  177. Pingback: Discover More
  178. Pingback: Etha Palmeter
  179. Pingback: best watch brands
  180. Pingback: Continuing
  181. Pingback: Read A lot more
  182. Pingback: rabaty
  183. Pingback: relevant web-site
  184. Pingback: More Info
  185. Pingback: charity
  186. Pingback: Here
  187. Pingback: Read Far more
  188. Pingback: Recommended Site
  189. Pingback: Read Full Article
  190. Pingback: Extra resources
  191. Pingback: miniclip
  192. Pingback: Suggested Site
  193. Pingback: More suggestions
  194. Pingback: kredi
  195. Pingback: our website
  196. Pingback: Suggested Webpage
  197. Pingback: Read Full Report
  198. Pingback: Going On this page
  199. Pingback: rabaty
  200. Pingback: relevant site
  201. Pingback: similar website
  202. Pingback: gold ira
  203. Pingback: source
  204. Pingback: Read Full Article
  205. Pingback: voyage2
  206. Pingback: Read This method
  207. Pingback: simply click
  208. Pingback: home-page
  209. Pingback: raeuchermischungen
  210. Pingback: click here
  211. Pingback: linked web page
  212. Pingback: kredi kart
  213. Pingback: similar webpage
  214. Pingback: Tennessee titans
  215. Pingback: click for source
  216. Pingback: our website
  217. Pingback: Read Alot more
  218. Pingback: work from home
  219. Pingback: Airlines
  220. Pingback: Recommended Site
  221. Pingback: cool math
  222. Pingback: traders insurance
  223. Pingback: Free PDF Converter
  224. Pingback: Bloging
  225. Pingback: Going at
  226. Pingback: mouse click on
  227. Pingback: Suggested Webpage
  228. Pingback: this website
  229. Pingback: new games
  230. Pingback: football jewelry
  231. Pingback: related web site
  232. Pingback: relevant site
  233. Pingback: Bonuses
  234. Pingback: Click That Link
  235. Pingback: Continued
  236. Pingback: Kids Entertainer
  237. Pingback: more
  238. Pingback: similar web site
  239. Pingback: stay with me
  240. Pingback: Suggested Webpage
  241. Pingback: Click Here
  242. Pingback: Full Posting
  243. Pingback: More Help
  244. Pingback: Continue Reading
  245. Pingback: Accounting houston
  246. Pingback: Zalando Gutschein
  247. Pingback: listy mailingowe
  248. Pingback: Glynis Mirkovich
  249. Pingback: whois search
  250. Pingback: Suggested Web page
  251. Pingback: similar web site
  252. Pingback: relevant web-site
  253. Pingback: lipo 6 black ultra
  254. Pingback: canape panier
  255. Pingback: oxyelite pro
  256. Pingback: linked website
  257. Pingback: Dentist Green Bay
  258. Pingback: Building Muscle
  259. Pingback: relevant webpage
  260. Pingback: Extra resources
  261. Pingback: Full Review
  262. Pingback: crazy taxi games
  263. Pingback: main page
  264. Pingback: More hints
  265. Pingback: relevant web-site
  266. Pingback: More Support
  267. Pingback: relevant webpage
  268. Pingback: Read Full Article
  269. Pingback: Suggested Reading
  270. Pingback: Read This
  271. Pingback: This Site
  272. Pingback: Rosann Wichmann
  273. Pingback: Olevia Boatwright
  274. Pingback: Jayson Whetstine

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Close
Close