Redes

¿Cómo superar la pérdida de seguidores?

Para las marcas que comienzan profesan en Twitter el mandamiento de “si te sigo, me debes seguir”. Eso al principio funciona, cuando se trata de amigos que conocen el negocio y siguen las cuentas por compromiso. Pero cuando se trata de captar la atención de otras personas, muy difícil es que funcione.

Puede ser efectivo también para personas que tiene muy pocos seguidores y que se emocionan porque los sigue una florería, entonces se sienten con la obligación de devolver el “follow” con tal de no perder a ese valioso seguidor. Pero, ¿qué ocurre cuando las marcas, o incluso algunos personajes llegan a una cantidad importante de seguidores y de pronto empiezan a perder seguidores?

Es doloroso, claro. Para las empresas en crecimiento, perder seguidores significa que hay algo que no se está haciendo bien. Quizás se les dio “follow” a personas con otros intereses; quizás está mal la estructura del mensaje; es posible que las publicaciones no sean suficientes o sean excesivas. La razón por la que una persona deja de seguir una marca, es simplemente porque no cumplió las expectativas.

Cuando una marca grande pierde seguidores, quizás no duele tanto, pero también es un gran indicador. Si constantemente se da una baja aun cuando el trabajo que se hace ha sido el mismo durante un gran tiempo, significa que los intereses de los usuarios han cambiado. Si por el contrario, se acaba de cambiar de Community Manager o se ha hecho un cambio en los contenidos, entonces se debe procurar mantener el mismo tono de comunicación.

Al final, el número de seguidores no es tan importante como la eficacia de nuestra comunicación. Es más sano tener un número de seguidores fieles, que tener miles y miles que no interactúen con la cuenta. Así que, superemos la pérdida y mejoremos nuestra gestión de redes.

Imagen cortesía de Fotolia.

Etiquetas

Artículos relacionados

669 Comments

  1. Pingback: uhbygtdfcuiygduy
  2. Pingback: singaporepools
  3. Pingback: vuitton monogram
  4. Pingback: foreigner loan
  5. Pingback: alertid app
  6. Pingback: insurance
  7. Pingback: here
  8. Pingback: funeral programs
  9. Pingback: funeral programs
  10. Pingback: url
  11. Pingback: Gwenn Eliszewski
  12. Pingback: taser
  13. Pingback: guqin store
  14. Pingback: dermatend
  15. Pingback: escort milano
  16. Pingback: a fantastic read
  17. Pingback: covercity
  18. Pingback: nse
  19. Pingback: SEO New York
  20. Pingback: iWowWe Scam
  21. Pingback: Ardyss
  22. Pingback: Hannover
  23. Pingback: Peru tours
  24. Pingback: get GooglePlus
  25. Pingback: Jason Youmans
  26. Pingback: foc de artificii
  27. Pingback: PPI Claims Co
  28. Pingback: razor
  29. Pingback: vpn reviews
  30. Pingback: please click
  31. Pingback: Read A lot more
  32. Pingback: Recommended Site
  33. Pingback: related web-site
  34. Pingback: stay with me
  35. Pingback: Going Here
  36. Pingback: Learn Alot more
  37. Pingback: linked webpage
  38. Pingback: viagra
  39. Pingback: This Site
  40. Pingback: This Webpage
  41. Pingback: promotional pens
  42. Pingback: related webpage
  43. Pingback: relevant webpage
  44. Pingback: related website
  45. Pingback: resources
  46. Pingback: Going at
  47. Pingback: internet site
  48. Pingback: similar web site
  49. Pingback: next page
  50. Pingback: viagra
  51. Pingback: Visit
  52. Pingback: Read Far more
  53. Pingback: More methods
  54. Pingback: similar web page
  55. Pingback: related webpage
  56. Pingback: relevant site
  57. Pingback: simply click
  58. Pingback: sources
  59. Pingback: this website
  60. Pingback: reverbnation.com
  61. Pingback: Continue Reading
  62. Pingback: cialis
  63. Pingback: cialis
  64. Pingback: viagra
  65. Pingback: Read This method
  66. Pingback: Recommended Site
  67. Pingback: This Site
  68. Pingback: relevant site
  69. Pingback: similar website
  70. Pingback: Click at
  71. Pingback: similar webpage
  72. Pingback: plano plumbing
  73. Pingback: Full Review
  74. Pingback: Read
  75. Pingback: Read A lot more
  76. Pingback: read on
  77. Pingback: bail bondsman
  78. Pingback: Suggested Site
  79. Pingback: Extra resources
  80. Pingback: Going in
  81. Pingback: read
  82. Pingback: Look At This
  83. Pingback: Binäre Optionen
  84. Pingback: na tej www
  85. Pingback: please click
  86. Pingback: Read This method
  87. Pingback: relevant webpage
  88. Pingback: related webpage
  89. Pingback: simply click
  90. Pingback: Genie Uren
  91. Pingback: Read A lot more
  92. Pingback: directory
  93. Pingback: stay with me
  94. Pingback: Full Statement
  95. Pingback: homepage
  96. Pingback: More Material
  97. Pingback: viagra
  98. Pingback: na tej www
  99. Pingback: article source
  100. Pingback: hacks
  101. Pingback: our website
  102. Pingback: No to Status Quo
  103. Pingback: Full Posting
  104. Pingback: Recommended Site
  105. Pingback: onesies
  106. Pingback: parfüm
  107. Pingback: Amiee Vintimilla
  108. Pingback: The Tembusu
  109. Pingback: Barbot
  110. Pingback: Read
  111. Pingback: cardio workouts
  112. Pingback: This Web page
  113. Pingback: Kim Kardashian
  114. Pingback: Clarine Herceg
  115. Pingback: similar webpage
  116. Pingback: our website
  117. Pingback: youtube
  118. Pingback: advertising
  119. Pingback: Fort Worth SEO
  120. Pingback: similar web-site
  121. Pingback: World Footprints
  122. Pingback: Clair Fandrich
  123. Pingback: Milford Standlee
  124. Pingback: Claudio Went
  125. Pingback: Johnnie Brindza
  126. Pingback: Read A lot more
  127. Pingback: Suggested Site
  128. Pingback: cty m?t tr?i ??
  129. Pingback: Anibal Ferrario
  130. Pingback: consumer
  131. Pingback: article source
  132. Pingback: kassa kopen
  133. Pingback: Miu Miu
  134. Pingback: hotel el panama
  135. Pingback: Devin Strebeck
  136. Pingback: investing funds
  137. Pingback: kardashian video
  138. Pingback: related web-site
  139. Pingback: Read Far more
  140. Pingback: Beata Varriano
  141. Pingback: next page
  142. Pingback: Full Survey
  143. Pingback: Polar RC3
  144. Pingback: 1911 grips
  145. Pingback: piatekporobocie
  146. Pingback: similar web page
  147. Pingback: stay with me
  148. Pingback: Visit
  149. Pingback: Click Here
  150. Pingback: replica watches
  151. Pingback: injury
  152. Pingback: Fettabsaugung
  153. Pingback: ukraine dating
  154. Pingback: stay with me
  155. Pingback: This Web page
  156. Pingback: Click That Link
  157. Pingback: home renovation
  158. Pingback: Full Statement
  159. Pingback: related webpage
  160. Pingback: Suggested Site
  161. Pingback: Going Here
  162. Pingback: Read More Here
  163. Pingback: linked website
  164. Pingback: Continued
  165. Pingback: Discover More
  166. Pingback: Click at
  167. Pingback: freecreditreport
  168. Pingback: similar webpage
  169. Pingback: rabaty
  170. Pingback: our website
  171. Pingback: Full Document
  172. Pingback: tutaj
  173. Pingback: relevant website
  174. Pingback: help
  175. Pingback: charity
  176. Pingback: More suggestions
  177. Pingback: similar webpage
  178. Pingback: Full File
  179. Pingback: Full Statement
  180. Pingback: just click
  181. Pingback: Recommended Site
  182. Pingback: related web site
  183. Pingback: keep reading
  184. Pingback: main page
  185. Pingback: Read Much more
  186. Pingback: Learn Additional
  187. Pingback: kredi taksit
  188. Pingback: Going at
  189. Pingback: Read Much more
  190. Pingback: HP Laserjet 1020
  191. Pingback: More Info
  192. Pingback: similar web site
  193. Pingback: ???? ???
  194. Pingback: The Trinity Code
  195. Pingback: click here
  196. Pingback: mlb gifts
  197. Pingback: Full Record
  198. Pingback: SITE LINK
  199. Pingback: telefonerotik
  200. Pingback: telefon sex
  201. Pingback: telefonsex
  202. Pingback: sources
  203. Pingback: CLICK FOR SOURCE
  204. Pingback: Going in
  205. Pingback: Click This Link
  206. Pingback: Full Write-up
  207. Pingback: Going at
  208. Pingback: cialis
  209. Pingback: More Information
  210. Pingback: This Site
  211. Pingback: More Material
  212. Pingback: simply click
  213. Pingback: lose weight now
  214. Pingback: karmaloop codes
  215. Pingback: More Bonuses
  216. Pingback: Kristian Carcana
  217. Pingback: Kenton Perring
  218. Pingback: source
  219. Pingback: Kimbra Whisenton
  220. Pingback: relevant website
  221. Pingback: Bonuses
  222. Pingback: cad to inr
  223. Pingback: linked web page
  224. Pingback: More hints
  225. Pingback: Read More
  226. Pingback: More methods
  227. Pingback: This Webpage
  228. Pingback: Horse Tack
  229. Pingback: here
  230. Pingback: This Web site
  231. Pingback: Jerold Crumm
  232. Pingback: Newton Aini

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Close
Close