Festivales y Eventos

Conoce los países latinos en el Shortlist de Promo & Activation de Cannes Lions 2015 #LatinosEnCannes

El día de hoy Cannes Lions ha dado a conocer el shortlist de Promo & Activation, la categoría que premia aquellas acciones encaminadas a la activación inmediata para la venta de un producto o servicio. Promo & Activation otorgará sus leones a las ideas creativas más frescas e innovadoras que se dedican activamente a los consumidores de marcas y productos  y logran resultados medibles.

A continuación te presentamos las piezas latinoamricanas por categoría :

Promotional Events & Stunts

Donate Your Shadow”, De The Community/La Comunidad Miami Para Converse Hq & Brasil
“Nivea Doll”, De FCB Brasil  São Paulo Para Bdf Nivea Brasil
“Espn Eye Test”, De Africa São Paulo Para Espn
“Donation Badges”, De Leo Burnett Tailor Made São Paulo Para Abto (Brazilian Association Of Organ Transplantation)
“Solidary Queue”, De Leo Burnett Tailor Made São Paulo Para Clube Sangue Bom
“Ticket Books”, De Africa São Paulo Para L&Pm

Live Shows/Concerts/Festivals

“Security Moms”, De Ogilvy Brasil São Paulo Para Sport Clube Do Recife

Exhibitions And Installations

“Safety Crossing For Elderly”, De Opusmúltipla Curitiba Para Curitiba City Hall
“Donate Your Shadow”, De The Community/La Comunidad Miami Para Converse Hq & Brasil
“The Art Of Waiting”, De Grey Brazil São Paulo Para Reclame Aqui
“The Biggest Sporting Goods In The World”, De DDB Brasil São Paulo Para Netshoes
“Houses In Exhibition”, De FCB Brasil  São Paulo Para Zap
“Anticorruption Suit”, de Kausa Central Creative Paraguay para Robert Tailor Shop

Use Of Ambient In A Promotional Campaign: Small Scale

“The Salt You Can See”, De Grey Argentina Buenos Aires Para Fundación Favaloro
“Heart Beat Pillow”, De Y&R Colombia Bogotá Para Farmatodo
“Nivea Doll”, De FCB Brasil  São Paulo Para Bdf Nivea Brasil

Use Of Ambient In A Promotional Campaign:  Large Scale

“Air Orchard”, De FCB Mayo Lima Para University Of Engineering And Technology
“Blind Trip”, De Maruri Grey Guayaquil Para Ministry Of Transportation And Tourism
“Safety Truck”, De Leo Burnett Argentina Buenos Aires Para Samsung
“Solidary Queue”, De Leo Burnett Tailor Made São Paulo Para Clube Sangue Bom

Use Of Customer In-Store Experience

“Move Like Lorde”, De BBDO Argentina Buenos Aires Para Universal Music
“Move Like Lorde”, de BBDO Argentina para Universal Music

Product Launch/Re-Launch Or Multi-Product Promotion

“Tree Book Tree”, De FCB Buenos Aires Para Pequeño Editor
“Bed Sheet Billboards”, De J. Walter Thompson Colombia Bogotá Para Banco Caja Social
“The Salt You Can See”, De Grey Argentina Buenos Aires Para Fundación Favaloro
“Ach20”, De Maruri Grey Guayaquil Para Panasonic
“Mcbike”, De Tribal Argentina Buenos Aires Para Mcdonald´S

Use Of Print Or Standard Outdoor In A Promotional Campaign

“Print For Help”, De FCB Brasil  São Paulo Para Hewlett-Packard Brasil
“The Hiv Positive Poster”, De Ogilvy Brasil São Paulo Para Giv (Life Support Group)

Sponsorship Or Partnership Campaigns

“Flamengo Tree”, De Lew laraTbwa São Paulo Para Adidas
“Move The Lunch”, De Chico Latam Bogota Para Heineken
“Languages”, De Y&R Buenos Aires Para Agea
“Referee Fans”, De Pisa/Havas Panama Para Cervecerias Baru Panama (Heineken)
“Beer Tooth Implant”, De Ogilvy & Mather Argentina Buenos Aires Para Ccu

Use Of Digital Advertising In A Promotional Campaign

“Sos Sms”, De Grey Mèxico Mexico City Para Mexican Red Cross
“Aid To Cart”, De Sancho BBDO Bogotá Para Exito Group / Food Bank
“Ibm Bitcoin Rain”, De Ogilvy Brasil São Paulo Para Ibm Brasil
“There Is No Bigger Price Than Sharing”, De Leo Burnett Madrid Madrid Para Loterias Y Apuestas Del Estado

Use Of New Technology In A Promotional Campaign

“Safety Truck”, De Leo Burnett Argentina Buenos Aires Para Samsung

Use Of Social Platform(S) In A Promotional Campaign

“Meeting Murilo”, De MoodTbwa São Paulo Para Kimberly-Clark
“Mutant Font”, De Africa São Paulo Para Amnesty International
“Instaplane”, De Africa São Paulo Para Rio Eu Amo Eu Cuido Movement
“Beer Tooth Implant”, De Ogilvy & Mather Argentina Buenos Aires Para Ccu
“Miserable In Puerto Rico”, De J. Walter Thompson Puerto Rico San Juan Para Commonwealth Of Puerto Rico

Use Of Social Audience In A Promotional Campaign

“Afterlife Posts”, De Y&R Puerto Rico San Juan Para Lifelink
“Social Trailers”, De Circus  Mexico City Para Netflix
“The 4389 Km Campaign”, De Publicis Impetu Montevideo Para Nike
“First Days Out”, De Almapbbdo São Paulo Para Mars Brasil

Food & Drinks (Incl. Alcoholic Drinks)

“Ecosponge”, De FCB Buenos Aires Para Bimbo Group
“The Contagious Billboard”, De Lew laraTbwa São Paulo Para Cia Cacique De Café Solúvel

Fast Moving Consumer Goods (Not Including Food & Drinks)

“Clorox Uv”, De DDB Latina Puerto Rico San Juan Para The Clorox Company
“Nivea Doll”, De FCB Brasil  São Paulo Para Bdf Nivea Brasil
“Diaper For Equality”, De Mccann Ecuador Quito Para Zaimella

Financial Products & Services

“The Concert No One Was Waiting For”, De Fahrenheit DDB Lima Para BBVA
“Bed Sheet Billboards”, de J. Walter Thompson Colombia para Banco Caja Social

Commercial Public Services, Including Healthcare & Medical

“The Salt You Can See”, De Grey Argentina Buenos Aires Para Fundación Favaloro

Travel, Entertainment & Leisure

“Security Moms”, De Ogilvy Brasil São Paulo Para Sport Clube Do Recife
“#Bostonblizzardchallenge Warms Up”, De J. Walter Thompson Puerto Rico San Juan Para Commonwealth Of Pr
“Masp Losers Free Pass”, De DDB Brasil São Paulo Para Masp Museum

Publications & Media

“Skip Ad Festival”, De Publicis Brasil São Paulo Para Sony Entertainment Television
“The Rockstar Next Door”, De Leo Burnett Tailor Made São Paulo Para Guitar Player
“The Lullaby Match”, de Fox International Channel Latam para Fox Sports

Corporate Image & Communication

“Print For Help”, De FCB Brasil  São Paulo Para Hewlett-Packard Brasil
“Ach2o”, De Maruri Grey Guayaquil Para Panasonic

Charities (Incl. Fundraising, Donations & Appeals

“Catcalling Your Mom”, De Independencia Lima Para Everlast
“Donation Badges”, De Leo Burnett Tailor Made São Paulo Para Abto (Brazilian Association Of Organ Transplantation)

Public Health & Safety & Public Awareness Messages

“Safety Truck”, De Leo Burnett Argentina Buenos Aires Para Samsung
“Cartoon Helpline”, De Ogilvy Brasil São Paulo Para Graacc

Conoce el shortlist completo:

Shortlist promo

 

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