Clio Awards 2015 ha a nunciado a los ganadores de los galardones oro, plata y bronce en las categorías Audio y PR. Los galadornados que destacaron en estas categorías fueron Droga5 por su campaña de PR «Burger King’s Proud Whooper», Leo Burnett Toronto con su trabajo para Bell Media, R/GA con su campaña para Ad Council, The Community con su trabajo para la ciudad de Buenos Aires y TBWA/MAL por su campaña para Apple. Se seguirán presentando más galardones a lo largo del mes de septiembre y el día 30 se presentarán a los ganadores de los premios Grand Clio. Clio Oro – Out of Home • thjnk ag, Hamburg, «Assembly Fail,» IKEA Germany (Billboard) • Leo Burnett Argentina (MMS USA LLC Investments Inc), Buenos Aires, «Samsung Safety-Truck,» Samsung (Transit) • R/GA, New York, «Love Has No Labels,» Ad Council (Ambient) • BBDO Pakistan, Lahore, «Not A Bug Splat,» Reprieve / Foundation for Fundamental Rights (Billboard) • Ogilvy Paris, Paris, «The Marathon Walker,» WATER FOR AFRICA (Other) • Leo Burnett, Toronto, «Kings and Queens of the Court,» Bell Media (Campaign) • The Community, Miami, «Never Stop Riding,» City of Buenos Aires (Campaign) • Ogilvy & Mather, London, «It Happens Here,» 28 Too Many (Campaign) • TBWAMedia Arts Lab, Los Angeles, «World Gallery,» Apple (Campaign) Clio Plata – Out of Home • Leo Burnett, Toronto, «Eugenie,» Bell Media (Ambient) • Leo Burnett, Toronto, «Serena,» Bell Media (Ambient) • DAVID, MIAMI, «PROUD WHOPPER,» BURGER KING (Ambient) • HAKUHODO Inc., Tokyo, «Rice Code,» Inakadate Village Office (Ambient) • Fold7, London, «Probably the best poster in the world,» Carlsberg (Billboard) • The Cyranos//McCann, Barcelona, «Pay per laugh,» Teatreneu (Other) • Ogilvy & Mather, Bogota, «Yellow,» Ecofill (Poster) • Forsman & Bodenfors, Gothenburg, «805 Million Names,» World Food Programme (Ambient) • Grabarz & Partner / GGH Lowe, Hamburg, «Nazis against Nazis- Germany’s most involuntary charity walk,» ZDK Gesellschaft Demokratische Kultur gGmbH (Ambient) • WCRS, London, «Look At Me,» Women’s Aid (Billboard) • Ogilvy & Mather, London, «Germany,» 28 Too Many (Poster) • Ogilvy & Mather, London, «Italy,» 28 Too Many (Poster) • Ogilvy & Mather, London, «Netherlands,» 28 Too Many (Poster) • Ogilvy & Mather, London, «Scotland,» 28 Too Many (Poster) • Ogilvy & Mather, London, «Sweden,» 28 Too Many (Poster) • Ogilvy & Mather, London, «UK,» 28 Too Many (Poster) • McCann Worldgroup India, Mumbai, «Musical Instruments,» DABUR (Campaign) • McCann Worldgroup India, Mumbai, «Warnings,» Essel Group (Campaign) • lg2, Quebec, «A bit bitter,» Farnham Ale & Lager (Campaign) • AlmapBBDO, São Paulo, «20 Years,» Getty Images (Campaign) • adamandeveDDB, London, «Bad Fit,» Harvey Nichols (Campaign) • ROSAPARK, PARIS, «Sounds of the City,» THALYS TRAIN NETWORK (Campaign) Clio Bronce – Out of Home • FCB Brasil, São Paulo, «NIVEA Doll,» BDF NIVEA BRASIL (Ambient) • Leo Burnett, Toronto, «Milos,» Bell Media (Ambient) • Innocean Worldwide, Seoul, «A Message to Space,» Hyundai Motor Company (Ambient) • CONILL, MIAMI, «MAS QUE UN AUTO,» TOYOTA (Ambient) • les Gaulois, Puteaux, «Snackholidays,» Transavia (Ambient) • Y&R Singapore, Singapore, «The Test Drive Billboard,» Land Rover (Billboard) • BBDO New York, New York, «Marcia Gets Hungry,» Mars Chocolate North America (Billboard) • BBDO Pakistan, Lahore, «The World’s First BillBed,» Moltyfoam (Billboard) • Ogilvy New York, New York, «The Drinkable Billboard,» The Coca-Cola Company (Billboard) • DDB Mudra Group, Mumbai, «The Misunderstood Score Board,» Zee News (Billboard) • Africa, Sao Paulo, «Unforgettable Shots,» Shopping SP Market/ Projeto Caminho de Volta (Other) • lg2, Quebec, «Fisherman,» Farnham Ale & Lager (Poster) • lg2, Quebec, «Soccer,» Farnham Ale & Lager (Poster) • lg2, Quebec, «Spouse,» Farnham Ale & Lager (Poster) • Ogilvy New York, New York, «The Drinkable Poster,» The Coca-Cola Company (Poster) • Leo Burnett Tailor Made, São Paulo, «Donation Badges,» ABTO (Brazilian Association of Organ Transplantation) (Ambient) • Young & Rubicam FMS, Moscow, «More than a sign,» Dislife (Ambient) • Ogilvy & Mather Group HK, Hong Kong, «The Face of Litter,» Hong Kong CleanUp (Billboard) • BBDO Group Germany GmbH, Duesseldorf, «smart POP UP Billboards,» Mercedes-Benz Cars Vertrieb Deutschland (Campaign) • BBDO New York, New York, «Sneaker Dreams,» Sneaker Freaker Boogazine (Campaign) • Ogilvy Paris, Paris, «Coca-Cola Together,» THE COCA-COLA COMPANY (Campaign) • AlmapBBDO, São Paulo, «4 Zone Climate Control,» Volkswagen do Brasil (Campaign) • Leo Burnett Tailor Made, Sao Paulo, «Heroes,» ABTO (Brazilian Association of Organ Transplantation) (Campaign) • Publicis London, London, «Depaul UK,» Depaul UK (Campaign) Clio Oro – Audio • Grey Germany GmbH, Düsseldorf, «The Berlin Wall of Sound,» SoundCloud (Streaming/Downloadable Content) • F/Nazca Saatchi & Saatchi, São Paulo, «SoundLab Container,» Leica (Streaming/Downloadable Content) Clio Plata – Audio • Colenso BBDO, Auckland, «K9FM,» MARS (Radio) • Sancho BBDO, Bogota, «Radiometries,» Exito Group (Radio) • Geometry Global, Dubai, «Back off Radio,» Road and Transport Authority (Radio) • BBDO Belgium, Brussels, «Crime Night,» SBS Belgium (Campaign) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Corrective action,» Volkswagen AG (Campaign) • Rethink, Toronto, «Loss Of Yards,» The National Coalition Against Racism in Sports and Media (Campaign) Clio Bronce – Audio • Ogilvy & Mather Guatemala, Guatemala, «Vroom Ring Boom,» Claro (Radio) • Tapsa | Young & Rubicam, Madrid, «Park Assists Find Space,» General Motors – Opel (Radio) • twofifteenmccann, San Francisco, «Pandora Thumb Moments: Radio Promotion for the Digital Age,» Pandora (Radio) • Dim&Canzian, São Paulo, São Paulo, «Radio Hits Translator,» Transamérica Radio Station & FF English School (Radio) • Ayzenberg Group, Pasadena, «HUNT the TRUTH Audio Series,» Xbox (Streaming/Downloadable Content) • Memac Ogilvy, Dubai, «DRIVING CHANGE,» KAFA (ENOUGH) VIOLENCE & EXPLOITATION (Other) • Rodgers Townsend, St. Louis, «Pledge Radio,» AT&T (Radio) • Wunderman Colombia, Bogota, «Bacteria Rewrites History,» Farmatodo (Campaign) • Scholz & Friends, Hamburg, «News,» Frankfurter Allgemeine Zeitung (Campaign) • Colenso BBDO, Auckland, «Dogs Don’t Judge,» MARS (Campaign) • Bravo / Young & Rubicam, Miami, «Autotune,» PopClik (Campaign) Clio Oro – Audio Technique • GREY Germany GmbH, Düsseldorf, «The Berlin Wall of Sound,» SoundCloud (Sound Design) Clio Plata – Audio Technique • Wunderman Colombia, Bogota, «Abraham Lincoln,» Farmatodo (Copywriting) • Wunderman Colombia, Bogota, «George Washington,» Farmatodo (Copywriting) • Wunderman Colombia, Bogota, «Queen Elizabeth,» Farmatodo (Copywriting) • Scholz & Friends, Hamburg, «News – London,» Frankfurter Allgemeine Zeitung (Copywriting) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Election,» Volkswagen AG (Copywriting) • Geometry Global Dubai, Dubai, «Back Off Radio,» Road and Transport Authority (Other) • Sancho BBDO, Bogotá, «Radiometries,» Exito Group (Sound Design) Clio Bronce – Audio Technique • Scholz & Friends, Hamburg, «News – Tokyo,» Frankfurter Allgemeine Zeitung (Copywriting) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Oscar,» Volkswagen AG (Copywriting) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Panda,» Volkswagen AG (Copywriting) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Snail,» Volkswagen AG (Copywriting) • Grabarz & Partner Werbeagentur GmbH, Hamburg, «Wasp Spider,» Volkswagen AG (Copywriting) • BBDO New York, New York, «MSSNG- DNA Music,» Autism Speaks (Music) • Rodgers Townsend, St. Louis, «Pledge Radio,» AT&T (Other) • BBDO New York, New York, «MSSNG- DNA Music,» Autism Speaks (Sound Design) • Leagas Delaney Hamburg GmbH, 22769 Hamburg, «THE MSC MAGNIFICA SHIPHORN CHOR,» MSC Kreuzfahrt GmbH (Sound Design) Clio Oro – Public Relations
• David, Miami, «Proud Whopper,» BURGER KING (Brand Development) • Droga5, New York, «The Equal Pay Back Project,» National Women’s Law Center (Public Affairs) • M&C Saatchi/Fuel Communications, Sydney, «Clever Buoy,» Optus (Corporate Image)
Clio Plata – Public Relations
• WhybinTBWA Group Melbourne, South Melbourne, «Sacred Ground,» adidas (Multicultural) • FP7/DXB, Dubai, «Xperia Underwater Store,» Sony Mobile Communications (Product Launch) • BBDO Pakistan, Lahore, «The World’s First BillBed,» Moltyfoam (Public Affairs) • Isobar Poland, Warsaw, «Photos for Life – A Charity Photo Stock,» Rak’n’Roll Win Your Life! (Cause Related) • Ogilvy Paris, Paris, «The Marathon Walker,» Water for Africa (Cause Related) • Lucky Iron Fish, Ontario, «The Lucky Iron Fish Project,» The Lucky Iron Fish (Multicultural) • R/GA, New York, «Love Has No Labels,» Ad Council (Special Event)
Clio Bronce – Public Relations
• Leo Burnett Colombia, Bogotá, «Lighting Rod Billboard,» Seguros Bolívar (Brand Development) • Proximity Barcelona, Barcelona, «70 Guardians of Winter,» Skoda Spain (Brand Development) • Ogilvy Beijing, Beijing, «Great Chinese Names for Great Britain,» Visit Britain (Brand Development) • Geometry Global Bucharest, Bucharest, «Read a Tree,» Elefant (Cause Related) • Saatchi & Saatchi, Singapore, «Inspiring Spirit,» Scoot (Corporate Image) • LES GAULOIS, PUTEAUX, «Snackholidays,» Transavia (Corporate Image) • McCann Madrid, Madrid, «Ashes,» Campofrío (Employee Relations) • Y&R Advertising, Shanghai, «Breathe Again,» Xiao Zhu (Environmental) • Razorfish Germany, Berlin, «Audi LED Scoreboard,» Audi (Special Event) • BBDO Group Germany GmbH, Düsseldorf, «The Dancing Traffic Light,» Daimler AG, smart/MM (Special Event) • P4 Ogilvy&Mather, Panama, «The Tweeting Pothole,» MEDCOM (Special Event) • FCB New Zealand, Auckland, «Octographer,» Sony New Zealand (Special Event) • Leo Burnett Solutions Inc, Colombo 3., «Soap Bus TIcket,» Asiri Group of Hospitals (Corporate Image) • IMPACT BBDO Dubai, Dubai, «Give Mom Back Her Name,» UN Women (Other) • Grabarz & Partner / GGH Lowe, Hamburg, «Nazis against Nazis- Germany’s Most Involuntary Charity Walk,» ZDK Gesellschaft Demokratische Kultur gGmbH (Special Event)
Información e Imagen Via: AdWeek
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