Brasil, Perú, México, Colombia, Argentina, El Salvador y Costa Rica son galardonados en la categoría PR de Cannes Lions 2016. México obtiene 2 Leones más gracias al trabajo de Grey México, y lo más valioso es que ambos son de Oro por «Paper Glasses» https://www.youtube.com/watch?v=kxU0LtczOWA El Grand Prix de la categoría es para THE ORGANIC EFFECT de FORSMAN & BODENFORS Gothenburg. https://youtu.be/nfYE_Uuk950
Title | Country | Agency | Prize |
A04 (Healthcare & Wellbeing) | |||
NIVEA DOLL | BRAZIL | FCB BRASIL São Paulo | Gold Lion |
A12 (Commercial Public Services) | |||
PLANT LAMP | PERU | FCB MAYO Lima | Bronze Lion |
PAPER GLASSES | MEXICO | GREY MÈXICO Mexico City | Gold Lion |
A13 (Public Sector) | |||
THE BULLETPEN | COLOMBIA | McCANN COLOMBIA Bogotá | Gold Lion |
A14 (Charity & not for Profit) | |||
MANBOOBS | ARGENTINA | DAVID Buenos Aires | Gold Lion |
B02 (Public Affairs & Lobbying) | |||
DIGGERS AGAINST INJUSTICE | EL SALVADOR | PUBLICIDAD COMERCIAL MULLENLOWE Antiguo Cuscatlán | Bronze Lion |
B05 (Business Citizenship / Environmental ) | |||
VULTURES WARN | PERU | FCB MAYO Lima | Bronze Lion |
B10 (Celebrity Endorsement) | |||
THE LAST MASK | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | Gold Lion |
B11 (Sponsorship & Partnership) | |||
PAPER GLASSES | MEXICO | GREY MÈXICO Mexico City | Gold Lion |
B14 (Content-led Engagement & Marketing) | |||
THE MINDCHANGER WORKOUT | BRAZIL | OGILVY BRASIL São Paulo | Bronze Lion |
C04 (Influencer Communication & Social Amplification) | |||
THE LAST MASK | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | Silver Lion |
C05 (Response / Real-time Activity) | |||
THE SECOND SCOREBOARD | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Bronze Lion |
C07 (Innovative Use of Social Media ) | |||
MANBOOBS | ARGENTINA | DAVID Buenos Aires | Silver Lion |
D01 (Research, Data Analytics & Insight Generation) | |||
MIRRORS OF RACISM | BRAZIL | W3HAUS São Paulo | Bronze Lion |
E02 (Territory Marketing & Communication) | |||
CHOCÓ TO DANCE | COLOMBIA | MULLENLOWE SSP3 Bogotá D.C. | Bronze Lion |
THE BULLETPEN | COLOMBIA | McCANN COLOMBIA Bogotá | Bronze Lion |
G01 (Integrated Campaign led by PR) | |||
THE LAST MASK | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | Silver Lion |
Lista completa de ganadores: PR Lions Winners
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