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Latinos en el Shortlist de Direct #CannesLions 2016 #LatinosEnCannes

En una larga lista de 293 piezas buscando ganar un León, por la región latinoamericana destacan Brasil, Argentina, Colombia y México. También aparecen Perú, Ecuador, Puerto Rico, República Dominicana y Costa Rica.

Por México aparecen en el shortlist solo dos agencias: Leo Burnett y Grey.

Title Client Country Agency
A01 (Food & Drinks )
THE FAIREST NIGHT OF ALL AB INBEV ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
THE REAL ICE COLD COCA-COLA. COCA-COLA. COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
A02 (Fast Moving Consumer Goods )
PINLIST TOK&STOK BRAZIL DDB BRASIL São Paulo
A07 (Media & Publications)
MASHIMACHINE 4PELAGATOS.COM MEXICO LEO BURNETT MÉXICO
A08 (Financial Products & Services)
38 YEARS LATER TRIPLE S PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
A09 (Business Products & Services)
ENDLESS POSSIBILITIES GETTY IMAGES BRAZIL ALMAPBBDO São Paulo
EMERGENCY PIN CODE SEKRON SECURITY SYSTEMS BRAZIL GREY BRAZIL São Paulo
A10 (Commercial Public Services)
PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA MEXICO GREY MÈXICO Mexico City
A11 (Corporate Image)
THE PAYBACK DINNER RECLAME AQUI BRAZIL GREY BRAZIL São Paulo
LIFESAVER BACKPACK LUKI COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
A12 (Public Health & Safety)
CANCER UNCENSORED GOLLO COSTA RICA McCANN SAN JOSE San Jose
BRICKS FROM MARIANA TIJOLOS DE MARIANA BRAZIL GREY BRAZIL São Paulo
PEPITO GFR MEDIA PUERTO RICO McCANN San Juan / HAROLD JESSURUN San Juan
MANBOOBS MACMA ARGENTINA DAVID Buenos Aires
A13 (Public Sector & Awareness Messages)
#IMMIGRANT REFUGEES UNITED (REFUNITE) BRAZIL LDC São Paulo
THE INVISIBLE CHILDREN YEARBOOK REINSERTA MEXICO LEO BURNETT MÉXICO
MIRRORS OF RACISM NGO CRIOLA BRAZIL W3HAUS São Paulo
A14 (Charities & Appeals)
THE LAST MASK NATALIA PONCE DE LEON FOUNDATION COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
#DONATEFORPRISCILA CLUBE SANGUE BOM BRAZIL LEO BURNETT TAILOR MADE São Paulo
B01 (Flat Mailing)
TESTIMONIES FUNDACIÓN HUÉSPED ARGENTINA WUNDERMAN BUENOS AIRES
BRICKS FROM MARIANA TIJOLOS DE MARIANA BRAZIL GREY BRAZIL São Paulo
THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA COLOMBIA McCANN COLOMBIA Bogotá
B03 (Use of Ambient Media: Small Scale)
PROTECTIVE BUCKET LA FABRIL BRAZIL GREY BRAZIL São Paulo
PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA MEXICO GREY MÈXICO Mexico City
B04 (Use of Ambient Media: Large Scale)
MAGIC WORDS – THE BOOTH HP BRAZIL ALMAPBBDO São Paulo
FLIGHTS EL CRONISTA COMERCIAL ARGENTINA GREY ARGENTINA Buenos Aires
B05 (Use of Broadcast)
TRUTH DETECTOR 89 FM BRAZIL DDB BRASIL São Paulo
C01 (Use of Digital Platforms)
DON’T LOOK AWAY USHER BRAZIL AKQA São Paulo
MASHIMACHINE 4PELAGATOS.COM MEXICO LEO BURNETT MÉXICO
C02 (Use of Mobile )
DONATE THE BARS ATADOS BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
LIFE SIGNAL UNACEM PERU CIRCUS GREY Lima
SAMSUNG GALAXY SURFBOARD SAMSUNG BRAZIL LEO BURNETT TAILOR MADE São Paulo
C03 (Use of Social Platforms)
#IMMIGRANT REFUGEES UNITED (REFUNITE) BRAZIL LDC São Paulo
FLIGHTS EL CRONISTA COMERCIAL ARGENTINA GREY ARGENTINA Buenos Aires
MANBOOBS MACMA ARGENTINA DAVID Buenos Aires
C04 (Response / Real-time Activity)
END THE SILENCE LA SIRENA DOMINICAN REPUBLIC PAGÉS BBDO Santo Domingo
#THEDUDEWITHTHECRATES CERVECERÍA Y MALTERÍA QUILMES ARGENTINA CIRCUS BA Buenos Aires
C05 (Co-Creation & User Generated Content )
DONATE THE BARS ATADOS BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
LET GIRLS BE GIRLS PROCTER & GAMBLE ARGENTINA GREY ARGENTINA Buenos Aires / GREY MELBOURNE
MASHIMACHINE 4PELAGATOS.COM MEXICO LEO BURNETT MÉXICO
SPECIAL SPONSORS SPECIAL OLYMPICS COLOMBIA LEO BURNETT COLOMBIA Bogotá
D01 (Use of Data)
LIFE SIGNAL UNACEM PERU CIRCUS GREY Lima
MIRRORS OF RACISM NGO CRIOLA BRAZIL W3HAUS São Paulo
E01 (Acquisitions)
38 YEARS LATER TRIPLE S PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
E02 (Retention)
THE FAIREST NIGHT OF ALL AB INBEV ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
GASCALE MABE ECUADOR MARURI GREY Guayaquil
HAGGLERS AB INBEV ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
F02 (Art Direction / Design )
THE REAL ICE COLD COCA-COLA. COCA-COLA. COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
LIFESAVER BACKPACK LUKI COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
THE GIFT BOTTLE COCA-COLA. COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
REVERSE DELIVERY BANCO DE ALIMENTOS BRAZIL GREY BRAZIL São Paulo
G02 (Low Budget Campaign)
HOLY WATER MINISTERIO DEL MEDIO AMBIENTE COLOMBIA SANCHO BBDO Bogotá

Shortlist completo: Direct Lions Shortlist

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