Fuerte presencia latina en el shortlist de la categoría Outdoor de Cannes Lions 2016, con presencia de Argentina, Brasil, Chile, Puerto Rico, Venezuela, Colombia, Costa Rica, Chile, Perú y México. Por México aparecen las agencias: (anónimo), Publicis, Y & R y Grey.
Title | Client | Entrant Company | Country |
A01 (Food) | |||
WATERMELON | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
STRAWBERRY | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
LETTUCE | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
LIONS | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
MARTIANS | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
PIRANHA | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
A02 (Drinks ) | |||
ATHLETICS | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
SWIMMING | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
LOOK LEFT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
A04 (Cosmetics, Toiletries, Healthcare & Pharmacy) | |||
YOUR HAIR STAYS: SOCCER | GARNIER | PUBLICIS MEXICO Mexico City | MEXICO |
A06 (Clothing, Footwear & Accessories) | |||
SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
BOSSA NOVA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
A08 (Cars & Automotive Products & Services) | |||
BLUE GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
GREEN GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
VOLVO «AIRBAG» CYCLIST | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
VOLVO «AIRBAG» PEDESTRIAN | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
VOLVO «AIRBAG» RUNNER | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
BIG MAC | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
MCCHICKEN | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
MCFISH | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
A10 (Travel & Transport) | |||
ENDLESS TRIP 1 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
ENDLESS TRIP 2 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
ENDLESS TRIP 3 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
ENDLESS TRIP 4 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
A12 (Media & Publications) | |||
JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) | |||
SKYLINE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
ICEBERG | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
B01 (Food) | |||
CHOCOLATE | FREDDO | Y&R SÃO PAULO | BRAZIL |
MINT | FREDDO | Y&R SÃO PAULO | BRAZIL |
STRAWBERRY | FREDDO | Y&R SÃO PAULO | BRAZIL |
UNCONDITIONAL KISSES | HERSHEY’S | Y&R San Juan | PUERTO RICO |
FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
FOREVER KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
B02 (Drinks ) | |||
MANSION | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
CHURCH | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
RESTAURANT | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
B03 (Household Goods) | |||
MAN | CPPQ | FAHRENHEIT DDB Lima | PERU |
COUPLE | CPPQ | FAHRENHEIT DDB Lima | PERU |
MOOSE | COLSUBSIDIO SUPERMARKETS | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA |
B04 (Cosmetics, Toiletries, Healthcare & Pharmacy) | |||
.MP3 | BAYER | ALMAPBBDO São Paulo | BRAZIL |
.DOC | BAYER | ALMAPBBDO São Paulo | BRAZIL |
.MOV | BAYER | ALMAPBBDO São Paulo | BRAZIL |
WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
B05 (Miscellaneous) | |||
EAGLE | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
SAILOR | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
B08 (Cars & Automotive Products & Services) | |||
GRANDPA | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
WEDDING | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
SEVENTEEN | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
VOLVO «AIRBAG» CYCLIST | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
VOLVO «AIRBAG» PEDESTRIAN | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
VOLVO «AIRBAG» RUNNER | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
PLANE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
CRUISE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
B12 (Media & Publications) | |||
GULLIVER | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
SCARLET | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
GATSBY | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
GEORGE HARRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
DAVID GILMOUR | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
JIM MORRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
WATCHMAKER | ESPN | AFRICA São Paulo | BRAZIL |
SHOEMAKER | ESPN | AFRICA São Paulo | BRAZIL |
B13 (Financial Products & Services) | |||
GERMANY/NETHERLANDS | VISA | ALMAPBBDO São Paulo | BRAZIL |
JAMAICA/SCOTLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
SWEDEN/SWITZERLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
SOCIABILITY | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
INSECTS | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
B14 (Business Products & Services) | |||
CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
FRANCIS | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
PRODUCT | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
EXECUTIVE | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) | |||
SICILIA | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
PARIS | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
C01 (Static Digital Billboards / Posters) | |||
MC CODE | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
C03 (Interactive & Dynamic Billboards / Posters) | |||
SAMSUNG GALAXY SURFBOARD | SAMSUNG | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
C05 (Ambient Experiential & Immersive Digital) | |||
MAGIC WORDS – THE BOOTH | HP | ALMAPBBDO São Paulo | BRAZIL |
D02 (Small Scale Special Solutions) | |||
#LEYDEMIERDA (#SHITLAW) | TERRITORIO DE ZAGUATES | GARNIER BBDO COMUNIDAD San José | COSTA RICA |
D03 (Special Build) | |||
THE MOSQUITO KILLER BILLBOARD | POSTERSCOPE | NBS Rio de Janeiro | BRAZIL |
D04 (Live Advertising and Events) | |||
FAREWELL TO THE FOREST | UNILEVER | DAVID Buenos Aires | ARGENTINA |
THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
THE MINDCHANGER WORKOUT | RIO 2016 | OGILVY BRASIL São Paulo | BRAZIL |
D05 (Interactive Outdoor Experiences) | |||
LIFESAVER BACKPACK | LUKI | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
D06 (Transit) | |||
THE INVISIBLE POLICE | ALCALDÍA EL HATILLO | J. WALTER THOMPSON CARACAS | VENEZUELA |
E01 (Use of Adapted Billboards / Posters) | |||
MERCADO FOR RENT | MERCADO MAGAZINE | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
E02 (Use of Ambient Outdoor ) | |||
DONOR CAR | CUCAIBA | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
FLIGHTS | EL CRONISTA COMERCIAL | GREY ARGENTINA Buenos Aires | ARGENTINA |
MIRRORS OF RACISM | NGO CRIOLA | W3HAUS São Paulo | BRAZIL |
E03 (Use of Digital Outdoor) | |||
INVISIBLE PLAYERS – DIGITAL OUTDOOR | ESPN | AFRICA São Paulo | BRAZIL |
F01 (Copywriting) | |||
14 YEARS | MARS PET | ALMAPBBDO São Paulo | BRAZIL |
F02 (Art Direction) | |||
CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
PIN UP | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
BONDINHO | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
F03 (Illustration) | |||
ICECREAM | COLGATE | Y&R SÃO PAULO | BRAZIL |
APPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
PINEAPPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
ART NEVER FORGETS | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRAZIL |
PINBALL | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
ROLLER COASTER | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
F04 (Photography) | |||
HUNTER | HP | ALMAPBBDO São Paulo | BRAZIL |
ARTISAN | HP | ALMAPBBDO São Paulo | BRAZIL |
G01 (Integrated Campaign led by Outdoor) | |||
THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
Shortlist completo: Outdoor Lions Shortlist
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