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Latinos en el Shortlist de Promo & Activation #CannesLions 2016 #LatinosEnCannes

Destacada presencia latina entre las 308 piezas que aparecen en el shortlist de Promo & Activation.

Sobresalen Brasil, Argentina y Colombia. También aparecen Perú, Puerto Rico, Guatemala y Chile.

México aparece con 4 piezas, 2 por parte de JWT, una por Leo Burnett y una más por Grey.

TitleClientCountryAgency
A01 (Food & Drinks )
THE FAIREST NIGHT OF ALLAB INBEVARGENTINADEL CAMPO SAATCHI & SAATCHI Buenos Aires
FRONT PAGE PACKCIA CACIQUE DE CAFÉ SOLUVELBRAZILLEW’LARA\TBWA São Paulo
A07 (Media & Publications)
ANTI-RIVAL VACCINEBANDSPORTSBRAZILOGILVY BRASIL São Paulo
A08 (Financial Products & Services)
38 YEARS LATERTRIPLE SPUERTO RICOJ. WALTER THOMPSON PUERTO RICO San Juan
A10 (Commercial Public Services)
WORDS TO WATCHEASY WAY LANGUAGE CENTERBRAZILLDC São Paulo
A11 (Corporate Image)
WHAT FAMILY MEANSHOUAISS DICTIONARYBRAZILNBS Rio de Janeiro
THE BULLETPENMINISTRY OF NATIONAL EDUCATION COLOMBIACOLOMBIAMcCANN COLOMBIA Bogotá
A12 (Public Health & Safety)
PEPITOGFR MEDIAPUERTO RICOMcCANN San Juan / HAROLD JESSURUN San Juan
MANBOOBSMACMAARGENTINADAVID Buenos Aires
A13 (Public Sector & Awareness Messages)
DON’T LOOK AWAYUSHERBRAZILAKQA São Paulo
A14 (Charities & Appeals)
DONATE THE BARSATADOSBRAZILJ. WALTER THOMPSON BRAZIL São Paulo
CHOCÓ TO DANCEJPGC FOUNDATIONCOLOMBIAMULLENLOWE SSP3 Bogotá D.C.
BRAILLE BRICKSDORINA NOWILL FOUNDATIONBRAZILLEW’LARA\TBWA São Paulo
B01 (Guerrilla Marketing & Stunts)
THE FAIREST NIGHT OF ALLAB INBEVARGENTINADEL CAMPO SAATCHI & SAATCHI Buenos Aires
THE REAL ICE COLD COCA-COLA.COCA-COLA.COLOMBIAOGILVY & MATHER COLOMBIA Bogotá
B03 (Use of Exhibitions / Installations)
RESTING HOUSE BILLBOARDSODIMAC HOMECENTERPERUMcCANN LIMA
B04 (Use of Ambient Media: Small Scale)
PAPER GLASSESSAVE THE CHILDREN AND SANTILLANAMEXICOGREY MÈXICO Mexico City
LIFESAVER BACKPACKLUKICOLOMBIAJ. WALTER THOMPSON COLOMBIA Bogotá
B05 (Use of Ambient Media:  Large Scale)
LAY´S MAXX SUPERCLÁSICOPEPSICO FOODARGENTINABBDO ARGENTINA Buenos Aires
B06 (Use of Customer in-Store Experience)
FRONT PAGE PACKCIA CACIQUE DE CAFÉ SOLUVELBRAZILLEW’LARA\TBWA São Paulo
B08 (Use of Broadcast)
PERISCOPE SIGN LANGUAGEICECOSTA RICAPUBLIMARK LOWE San José
TRUTH DETECTOR89 FMBRAZILDDB BRASIL São Paulo
#DONATEFORPRISCILACLUBE SANGUE BOMBRAZILLEO BURNETT TAILOR MADE São Paulo
B09 (Use of Print or Standard Outdoor )
RESTING HOUSE BILLBOARDSODIMAC HOMECENTERPERUMcCANN LIMA
PEPITOGFR MEDIAPUERTO RICOMcCANN San Juan / HAROLD JESSURUN San Juan
C01 (Use of Digital Platforms)
DON’T LOOK AWAYUSHERBRAZILAKQA São Paulo
WORDS TO WATCHEASY WAY LANGUAGE CENTERBRAZILLDC São Paulo
THE BIG DATA TAKEDOWNACTIONEARTH.ORGPERUCIRCUS GREY Lima
COLORMAPSPPG COMEXMEXICOJ. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City
C02 (Use of Mobile )
CALL CENTERANHEUSER-BUSCH INBEV MEXICOMEXICOJ. WALTER THOMPSON MEXICO Mexico City
VIGILANT WALLPAPERSJEEPBRAZILLEO BURNETT TAILOR MADE São Paulo
C03 (Use of Social Platforms)
POLICE VS DELIVERIESJÓVENES CONTRA LA VIOLENCIAGUATEMALAOGILVY GUATEMALA
MANBOOBSMACMAARGENTINADAVID Buenos Aires
SAMSUNG GALAXY SURFBOARDSAMSUNGBRAZILLEO BURNETT TAILOR MADE São Paulo
C04 (Co-Creation & User Generated Content )
WHAT FAMILY MEANSHOUAISS DICTIONARYBRAZILNBS Rio de Janeiro
MASHIMACHINE4PELAGATOS.COMMEXICOLEO BURNETT MÉXICO
SNAP KINGBURGER KING ARGENTINAARGENTINADAVID Buenos Aires
E01 (Integrated Campaign led by Promo & Activation)
THE LUCK OF BEING CHILEANPOLLA CHILENA DE BENEFICIENCIACHILEPROLAM Y&R Santiago
E02 (Low Budget Campaign)
SNAP KINGBURGER KING ARGENTINAARGENTINADAVID Buenos Aires
THE BULLETPENMINISTRY OF NATIONAL EDUCATION COLOMBIACOLOMBIAMcCANN COLOMBIA Bogotá

Shortlist completo: Promo & Activation Lions Shortlist

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