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Latinos en el Shortlist de Promo & Activation #CannesLions 2016 #LatinosEnCannes

Destacada presencia latina entre las 308 piezas que aparecen en el shortlist de Promo & Activation.

Sobresalen Brasil, Argentina y Colombia. También aparecen Perú, Puerto Rico, Guatemala y Chile.

México aparece con 4 piezas, 2 por parte de JWT, una por Leo Burnett y una más por Grey.

Title Client Country Agency
A01 (Food & Drinks )
THE FAIREST NIGHT OF ALL AB INBEV ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
FRONT PAGE PACK CIA CACIQUE DE CAFÉ SOLUVEL BRAZIL LEW’LARA\TBWA São Paulo
A07 (Media & Publications)
ANTI-RIVAL VACCINE BANDSPORTS BRAZIL OGILVY BRASIL São Paulo
A08 (Financial Products & Services)
38 YEARS LATER TRIPLE S PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
A10 (Commercial Public Services)
WORDS TO WATCH EASY WAY LANGUAGE CENTER BRAZIL LDC São Paulo
A11 (Corporate Image)
WHAT FAMILY MEANS HOUAISS DICTIONARY BRAZIL NBS Rio de Janeiro
THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA COLOMBIA McCANN COLOMBIA Bogotá
A12 (Public Health & Safety)
PEPITO GFR MEDIA PUERTO RICO McCANN San Juan / HAROLD JESSURUN San Juan
MANBOOBS MACMA ARGENTINA DAVID Buenos Aires
A13 (Public Sector & Awareness Messages)
DON’T LOOK AWAY USHER BRAZIL AKQA São Paulo
A14 (Charities & Appeals)
DONATE THE BARS ATADOS BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
CHOCÓ TO DANCE JPGC FOUNDATION COLOMBIA MULLENLOWE SSP3 Bogotá D.C.
BRAILLE BRICKS DORINA NOWILL FOUNDATION BRAZIL LEW’LARA\TBWA São Paulo
B01 (Guerrilla Marketing & Stunts)
THE FAIREST NIGHT OF ALL AB INBEV ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
THE REAL ICE COLD COCA-COLA. COCA-COLA. COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
B03 (Use of Exhibitions / Installations)
RESTING HOUSE BILLBOARD SODIMAC HOMECENTER PERU McCANN LIMA
B04 (Use of Ambient Media: Small Scale)
PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA MEXICO GREY MÈXICO Mexico City
LIFESAVER BACKPACK LUKI COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
B05 (Use of Ambient Media:  Large Scale)
LAY´S MAXX SUPERCLÁSICO PEPSICO FOOD ARGENTINA BBDO ARGENTINA Buenos Aires
B06 (Use of Customer in-Store Experience)
FRONT PAGE PACK CIA CACIQUE DE CAFÉ SOLUVEL BRAZIL LEW’LARA\TBWA São Paulo
B08 (Use of Broadcast)
PERISCOPE SIGN LANGUAGE ICE COSTA RICA PUBLIMARK LOWE San José
TRUTH DETECTOR 89 FM BRAZIL DDB BRASIL São Paulo
#DONATEFORPRISCILA CLUBE SANGUE BOM BRAZIL LEO BURNETT TAILOR MADE São Paulo
B09 (Use of Print or Standard Outdoor )
RESTING HOUSE BILLBOARD SODIMAC HOMECENTER PERU McCANN LIMA
PEPITO GFR MEDIA PUERTO RICO McCANN San Juan / HAROLD JESSURUN San Juan
C01 (Use of Digital Platforms)
DON’T LOOK AWAY USHER BRAZIL AKQA São Paulo
WORDS TO WATCH EASY WAY LANGUAGE CENTER BRAZIL LDC São Paulo
THE BIG DATA TAKEDOWN ACTIONEARTH.ORG PERU CIRCUS GREY Lima
COLORMAPS PPG COMEX MEXICO J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City
C02 (Use of Mobile )
CALL CENTER ANHEUSER-BUSCH INBEV MEXICO MEXICO J. WALTER THOMPSON MEXICO Mexico City
VIGILANT WALLPAPERS JEEP BRAZIL LEO BURNETT TAILOR MADE São Paulo
C03 (Use of Social Platforms)
POLICE VS DELIVERIES JÓVENES CONTRA LA VIOLENCIA GUATEMALA OGILVY GUATEMALA
MANBOOBS MACMA ARGENTINA DAVID Buenos Aires
SAMSUNG GALAXY SURFBOARD SAMSUNG BRAZIL LEO BURNETT TAILOR MADE São Paulo
C04 (Co-Creation & User Generated Content )
WHAT FAMILY MEANS HOUAISS DICTIONARY BRAZIL NBS Rio de Janeiro
MASHIMACHINE 4PELAGATOS.COM MEXICO LEO BURNETT MÉXICO
SNAP KING BURGER KING ARGENTINA ARGENTINA DAVID Buenos Aires
E01 (Integrated Campaign led by Promo & Activation)
THE LUCK OF BEING CHILEAN POLLA CHILENA DE BENEFICIENCIA CHILE PROLAM Y&R Santiago
E02 (Low Budget Campaign)
SNAP KING BURGER KING ARGENTINA ARGENTINA DAVID Buenos Aires
THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA COLOMBIA McCANN COLOMBIA Bogotá

Shortlist completo: Promo & Activation Lions Shortlist

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