Health & Wellness, ha dado a conocer el shortlist de la categoría en la que compiten por el reconocimiento de la comunicación de los productos de consumo, asimismo la comunicación del exceso de medicamentos de venta libre, aplicaciones y dispositivos. En resumen en esta categoría se busca reconocer la creatividad dedicada al bienestar personal. Para México encontramos 6 nominaciones (2 en Film, 3 en Branded Content y 1 en Digital) para el trabajo: Luis’ Dream para Dormimundo/Apec de la agencia Ogilvy & Mather; y una nominación (ambient outdoor) para The Live Osteoporosis para AMMON (Asociación Mexicana de Metabolismo Oseo y Mineral de la agencia J. Walter Thompson En dicha lista se hace notar la fuerza latina presente. A continuación los representantes de Latinoamérica en esta categoría:
Title | Client | Country | Agency | Production Company |
A01 (OTC Oral Medicines) | ||||
BREAK UP | SAVANT | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires |
MOVING | SAVANT | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires |
A02 (OTC Applications) | ||||
DON’T JUDGE. KISS. | UNILEVER | BRAZIL | F.BIZ São Paulo | |
SKIN CANCER USA | BAYER PUERTO RICO | PUERTO RICO | DDB Guaynabo | |
SKIN CANCER WORLDWIDE | BAYER PUERTO RICO | PUERTO RICO | DDB Guaynabo | |
A03 (OTC Products/Devices) | ||||
FAT JASON | OMRON | BRAZIL | McCANN HEALTH Sao Paulo | |
MARIAS | KIMBERLY-CLARK | BRAZIL | OGILVY BRASIL São Paulo / VML BRAZIL São Paulo | PARANOID BR São Paulo / MUGSHOT São Paulo |
B01 (Education & Awareness) | ||||
PREMONITION | CRUZ ROJA ARGENTINA | ARGENTINA | Y&R BUENOS AIRES | ORUGA CINE Buenos Aires |
DONATE THE BARS | ATADOS | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo | |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires | LANDIA Buenos Aires |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires | LANDIA Buenos Aires |
LIFESAVER BACKPACK | LUKI | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
B04 (Fundraising & Advocacy) | ||||
_FORWATER | WAVES FOR WATER | BRAZIL | LDC São Paulo | |
DONATE THE BARS | ATADOS | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo | |
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
_FORWATER | WAVES FOR WATER | BRAZIL | LDC São Paulo | |
DONOR CAR | CUCAIBA | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | PALERMO FILMS Buenos Aires |
ALZHEIMER ATM | BANCO SANTA FE | ARGENTINA | Y&R BUENOS AIRES | ORUGA CINE Buenos Aires |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires | LANDIA Buenos Aires |
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
TESTIMONIES | FUNDACIÓN HUÉSPED | ARGENTINA | WUNDERMAN BUENOS AIRES | |
THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo | CONSPIRAÇÃO FILMES São Paulo / JAMUTE AUDIO Curitiba |
LADYBALLS | OVARIAN CANCER CANADA | CANADA | GREY CANADA Toronto | UNTITLED FILMS Toronto |
MY TWITTER PASSWORD IS 060114 | INSTITUTO DE LA MEMORIA & APEAD | PERU | McCANN LIMA | |
C01 (Animal Health) | ||||
SOFA | SPECIAL DOG | BRAZIL | DDB BRASIL São Paulo | BOSSA NOVA FILMS São Paulo |
WIDOW | SPECIAL DOG | BRAZIL | DDB BRASIL São Paulo | BOSSA NOVA FILMS São Paulo |
BONDAGE | SPECIAL DOG | BRAZIL | DDB BRASIL São Paulo | BOSSA NOVA FILMS São Paulo |
#LEYDEMIERDA (#SHITLAW) | TERRITORIO DE ZAGUATES | COSTA RICA | GARNIER BBDO COMUNIDAD San José | |
D01 (Corporate Image & Communication) | ||||
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
LUIS’ DREAM | DORMIMUNDO / APEC | MEXICO | OGILVY & MATHER Mexico City | OXIGENO Mexico City |
#7MINUTES1REPORT | ESTADAO | BRAZIL | FCB BRASIL São Paulo | |
THE LIVE OSTEOPOROSIS | AMMOM: ASOCIACIÓN MEXICANA DE METABOLISMO ÓSEO Y MINERAL | MEXICO | J. WALTER THOMPSON MEXICO Mexico City | |
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo | CONSPIRAÇÃO FILMES São Paulo / JAMUTE AUDIO Curitiba |
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo | CONSPIRAÇÃO FILMES São Paulo / JAMUTE AUDIO Curitiba |
Shortlist de todos los competidores en Health & Wellness: Health & Wellness Shortlist
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