Brand Experience & Activation celebra la creación de una marca creativa e integral a través del uso del diseño de experiencia, activación, inmersión, venta minorista y participación del cliente. Las piezas premiadas demuestran cómo el contacto con el cliente, la experiencia de marca y la optimización de cada punto de contacto condujeron a una mayor afinidad de marca y éxito comercial.
Grand Prix
TODAY AT APPLE DE APPLE, USA https://youtu.be/uRtn-PnXraM
Plata
CORRUPTION DETECTOR DE GREY BRAZIL https://www.youtube.com/watch?v=ccc811WUjRE&t=1s VR VACCINE DE OGILVY BRASIL https://www.youtube.com/watch?v=oe1SjK1_jV8 MY LINE DE MULLENLOWE SSP3, Bogotá COLOMBIA https://www.youtube.com/watch?v=nvffQn6RjP4&t=6s SAFECAP DE GTB BRASIL VOLVO LIVE REVIEWS DE GREY BRAZIL THE NEYMARLESS SPONSORSHIP DE ALMAPBBDO, BRASIL
Bronce
RICKY BRASIL DE OGILVY BRASIL FEMPLEA DE WUNDERMAN CATO JOHNSON, ARGENTINA THE HONEST PROPOSAL DE FLORA TRISTAN, Lima / CIRCUS GREY PERU BLIZZARD STORE DE P4 OGILVY, PANAMA THE CURSE OF TILCARA DE DAVID, Buenos Aires ARGENTINA VOLVO LIVE REVIEWS DE GREY BRAZIL CORRUPTION DETECTOR DE GREY BRAZIL CLOROX DROPPER FROG DE PHD PUERTO RICO / DDB, PUERTO RICO
Lista completa de ganadores:
Title | Entrant / Idea Creation | Country | Prize | Award | |
TODAY AT APPLE | APPLE, Cupertino / APPLE, Cupertino | USA | Grand Prix | Grand Prix | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Gold Lion | Gold Lion | |
SCARY CLOWN NIGHT | LOLA MULLENLOWE, Madrid | SPAIN | Gold Lion | Gold Lion | |
BLACK SUPERMARKET | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Gold Lion | Gold Lion | |
UNIVERSAL LOVE | McCANN NEW YORK | USA | Gold Lion | Gold Lion | |
A/R JORDAN | R/GA PORTLAND | USA | Gold Lion | Gold Lion | |
LIVE LOOPER | BBDO NEW YORK | USA | Gold Lion | Gold Lion | |
INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL CORPORATION, Santa Clara | USA | Gold Lion | Gold Lion | |
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | McCANN LONDON | UNITED KINGDOM | Gold Lion | Gold Lion | |
DEISEL – GO WITH THE FAKE | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | Gold Lion | Gold Lion | |
SAVE OUR SPECIES | BETC, Paris | FRANCE | Gold Lion | Gold Lion | |
PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA | Gold Lion | Gold Lion | |
SAFECAP | GTB BRASIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
VOLVO LIVE REVIEWS | GREY BRAZIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
FOOTBALL DECODED | McCANN LONDON | UNITED KINGDOM | Silver Lion | Silver Lion | |
SAVE OUR SPECIES | BETC, Paris | FRANCE | Silver Lion | Silver Lion | |
TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Silver Lion | Silver Lion | |
FIFA 18 MORE THAN A GAME | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
SHARE A COKE 1,000 NAME CELEBRATION | FITZCO//McCANN, Atlanta | USA | Silver Lion | Silver Lion | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Silver Lion | Silver Lion | |
CORRUPTION DETECTOR | GREY BRAZIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
VR VACCINE | OGILVY BRASIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
MY LINE | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion | Silver Lion | |
BLACK SUPERMARKET | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Silver Lion | Silver Lion | |
WHOPPER NEUTRALITY | DAVID, Miami | USA | Silver Lion | Silver Lion | |
DEISEL – GO WITH THE FAKE | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | Silver Lion | Silver Lion | |
BORDEAUX 2050 | McCANN PARIS, Clichy | FRANCE | Silver Lion | Silver Lion | |
FIGHT FOR TERRITORY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Silver Lion | Silver Lion | |
THE NEYMARLESS SPONSORSHIP | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | Silver Lion | Silver Lion | |
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | McCANN LONDON | UNITED KINGDOM | Silver Lion | Silver Lion | |
UNIVERSAL LOVE | McCANN NEW YORK | USA | Silver Lion | Silver Lion | |
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York | USA | Silver Lion | Silver Lion | |
SHARE A COKE 1,000 NAME CELEBRATION | FITZCO//McCANN, Atlanta | USA | Bronze Lion | Bronze Lion | |
THE TOUGHEST BAG | FCB CHICAGO | USA | Bronze Lion | Bronze Lion | |
DEISEL – GO WITH THE FAKE | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | Bronze Lion | Bronze Lion | |
CAMELPOWER | TBWARAAD, Dubai | UNITED ARAB EMIRATES | Bronze Lion | Bronze Lion | |
THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | McCANN LONDON | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York | USA | Bronze Lion | Bronze Lion | |
LIMITLESS | SENDA ATHLETICS, Berkeley / GREY ARGENTINA, Buenos Aires | USA | Bronze Lion | Bronze Lion | |
BIHOR COUTURE | McCANN BUCHAREST | ROMANIA | Bronze Lion | Bronze Lion | |
EMOTIONAL PULSE | YSLANDIA, Madrid | SPAIN | Bronze Lion | Bronze Lion | |
UNSEEN STARS | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
RICKY BRASIL | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
AUTISM CAN WORK | SERVICEPLAN FRANCE, Paris | FRANCE | Bronze Lion | Bronze Lion | |
PREDICT TO PREVENT | BBDO BANGKOK | THAILAND | Bronze Lion | Bronze Lion | |
FEMPLEA | WUNDERMAN CATO JOHNSON, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion | |
ASTRONAUT REALITY HELMET | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
FIGHT FOR TERRITORY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
SHOT REVERSE SHOT | BUZZMAN, Paris | FRANCE | Bronze Lion | Bronze Lion | |
ADOBE MAKE THE CUT | EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New York | USA | Bronze Lion | Bronze Lion | |
SELFIESTIX | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
THE HONEST PROPOSAL | FLORA TRISTAN, Lima / CIRCUS GREY PERU, Lima | PERU | Bronze Lion | Bronze Lion | |
THE FLIP | WE ARE UNLIMITED, Chicago | USA | Bronze Lion | Bronze Lion | |
RECRUITING CAR | FAMOUSGREY BRUSSELS | BELGIUM | Bronze Lion | Bronze Lion | |
BLACK SUPERMARKET | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Bronze Lion | Bronze Lion | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Bronze Lion | Bronze Lion | |
BLIZZARD STORE | P4 OGILVY, Panama City | PANAMA | Bronze Lion | Bronze Lion | |
LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | Bronze Lion | Bronze Lion | |
THE CURSE OF TILCARA | DAVID, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion | |
FOOTBALL DECODED | McCANN LONDON | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
FIFA 18 MORE THAN A GAME | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
VOLVO LIVE REVIEWS | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
LOVING «IT» | GRABARZ & PARTNER, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
FINDING FARIÑA | DDB SPAIN, Madrid | SPAIN | Bronze Lion | Bronze Lion | |
FRIENDLY PHOTOGRAPHY BAN IN BERGÜN | GRAUBüNDEN FERIEN, Chur / JUNG VON MATT/LIMMAT, Zürich | SWITZERLAND | Bronze Lion | Bronze Lion | |
FORBIDDEN STORIES | J. WALTER THOMPSON PARIS | FRANCE | Bronze Lion | Bronze Lion | |
CORRUPTION DETECTOR | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
CLOROX DROPPER FROG | PHD PUERTO RICO, Guaynabo / DDB, Guaynabo | PUERTO RICO | Bronze Lion | Bronze Lion | |
SINDOOR KHELA – NO CONDITIONS APPLY | FCB INDIA , Mumbai | INDIA | Bronze Lion | Bronze Lion |
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