Categoría que celebra la interacción de ideas e información. Los ganadores de Creative Data demuestran claramente cómo cada ejecución y campaña fue mejorada o impulsada por el uso creativo, la interpretación, el análisis o la aplicación de datos. El uso creativo de los datos se sitúa en el centro de la idea y los resultados.
Grand Prix
JFK UNSILENCED DE ROTHCO | ACCENTURE INTERACTIVE, Dublin, IRELAND https://youtu.be/TC0lTVb_OSU
Bronce
NEXT DE R/GA SÃO PAULO BRASIL https://www.youtube.com/watch?v=_s0U9MMRWLk
Lista completa de ganadores:
Title | Entrant / Idea Creation | Country | Prize | Award | |
JFKUNSILENCED | ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | Grand Prix | Grand Prix | |
DESTINATION PRIDE | FCB/SIX, Toronto | CANADA | Gold Lion | Gold Lion | |
PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | Gold Lion | Gold Lion | |
KNOW WHAT YOUR DATA KNOWS | ELEVEN, San Francisco | USA | Gold Lion | Gold Lion | |
GENE PROJECT CASE STUDY | adam&eveDDB, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
NATIONAL SAFETY COUNCIL «PRESCRIBED TO DEATH» | ENERGY BBDO, Chicago | USA | Silver Lion | Silver Lion | |
MAKING THE LIST | CHE PROXIMITY, Melbourne | AUSTRALIA | Silver Lion | Silver Lion | |
DATA INTO DOLLARS | GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | Silver Lion | Silver Lion | |
VALUE OF NATURE | DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | Silver Lion | Silver Lion | |
HEARPRINT | CHE PROXIMITY, Melbourne | AUSTRALIA | Silver Lion | Silver Lion | |
UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN | mcgarrybowen, New York | USA | Silver Lion | Silver Lion | |
BREAKING BALLET | TBWAAFRICA, Johannesburg / TBWAHUNTLASCARIS, Johannesburg | SOUTH AFRICA | Silver Lion | Silver Lion | |
ATM’S That Listen | COMMONWEALTH BANK, Sydney / M&C SAATCHI, Sydney | AUSTRALIA | Silver Lion | Silver Lion | |
MAKE IT METAL | OGILVY JAPAN, Tokyo | JAPAN | Bronze Lion | Bronze Lion | |
THE FIRST AD IN THE BLOCKCHAIN | HAVAS NEW YORK | USA | Bronze Lion | Bronze Lion | |
USPS OPERATION SANTA | MRM//McCANN, New York | USA | Bronze Lion | Bronze Lion | |
PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | Bronze Lion | Bronze Lion | |
BORDEAUX 2050 | McCANN PARIS, Clichy | FRANCE | Bronze Lion | Bronze Lion | |
GOOD ODDS | TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance | USA | Bronze Lion | Bronze Lion | |
DESTINATION PRIDE | FCB/SIX, Toronto / FCB CANADA, Toronto | CANADA | Bronze Lion | Bronze Lion | |
NEXT | R/GA SÃO PAULO | BRAZIL | Bronze Lion | Bronze Lion | |
CAR VS DATA | TOUCHÉ!, Montréal / COSSETTE, Montréal | CANADA | Bronze Lion | Bronze Lion | |
THE R WORD | MARKETFORCE, Perth | AUSTRALIA | Bronze Lion | Bronze Lion | |
DESTINATION PRIDE | FCB/SIX, Toronto | CANADA | Bronze Lion | Bronze Lion | |
VALUE OF NATURE | DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | Bronze Lion | Bronze Lion | |
THE VOICE OF VOICES | McCANN MILAN | ITALY | Bronze Lion | Bronze Lion |
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