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Ganadores en Media #CannesLions 2018 #LatinosEnCannes

Media es la categoría que celebra el contexto social de la creatividad. Los ganadores han demostrado una implementación de ideas inspiradoras e innovadoras que fueron amplificadas mediante una gran estrategia de medios.

Grand Prix

TESCO’S FOOD LOVE STORIES DE MEDIACOM, London / BBH LONDON UNITED KINGDOM

Oro

THIS COKE IS A FANTA DE DAVID THE AGENCY, São Paulo BRAZIL

Plata

THE GAME THAT NEVER WAS GREY COLOMBIA, Bogotá COLOMBIA

DRIVE-THRUCK DE McDONALD’S, Sao Paolo / DPZ&T, São Paulo BRAZIL

TAGWORDS DE AFRICA, São Paulo BRAZIL

DELAYED FLIGHT BREAK MACHINE DE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL

Bronce

THE PRICE OF EQUALITY WUNDERMAN PHANTASIA, Lima PERÚ

DELAYED FLIGHT BREAK MACHINE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL

THE ROUTE Y&R BRAZIL, São Paulo BRAZIL

STRANGER BROADCAST AKQA, São Paulo BRAZIL

THE WORST SOAP OPERA PAGÉS BBDO, Santo Domingo DOMINICAN REPUBLIC

Lista completa de ganadores:

Title Entrant / Idea Creation Country Prize Award
TESCO’S FOOD LOVE STORIES MEDIACOM, London / BBH LONDON UNITED KINGDOM Grand Prix Grand Prix
THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL Gold Lion Gold Lion
TO THE LAST TREE STANDING OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND Gold Lion Gold Lion
FRESH PRINTS McCANN BARCELONA / McCANN SPAIN , MADRID SPAIN Gold Lion Gold Lion
PROJECT 84 adam&eveDDB, London UNITED KINGDOM Gold Lion Gold Lion
DAVID BOWIE IS HERE SPOTIFY, New York USA Gold Lion Gold Lion
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL McCANN LONDON UNITED KINGDOM Gold Lion Gold Lion
AUSSIE NEWS TODAY CLEMENGER BBDO SYDNEY AUSTRALIA Gold Lion Gold Lion
INTEL RE-IMAGINES THE 2018 PYEONGCHANG OLYMPICS OMD USA, New York / INTEL CORPORATION, Santa Clara USA Gold Lion Gold Lion
80 DAYS OF ARGOS THE&PARTNERSHIP, London UNITED KINGDOM Gold Lion Gold Lion
THE COLORBLIND VIEWER VML, Kansas City USA Silver  Lion Silver  Lion
CAR VS DATA TOUCHÉ!, Montréal / COSSETTE, Montréal CANADA Silver  Lion Silver  Lion
HIGHWAY GALLERY TBWA\RAAD, Dubai UNITED ARAB EMIRATES Silver  Lion Silver  Lion
THE GAME THAT NEVER WAS GREY COLOMBIA, Bogotá COLOMBIA Silver  Lion Silver  Lion
BREATHING LIFE INTO TRANSIT ADS NETFLIX, Los Angeles / MULLENLOWE MEDIAHUB, Boston USA Silver  Lion Silver  Lion
PALAU PLEDGE HOST/HAVAS, Sydney AUSTRALIA Silver  Lion Silver  Lion
SIP SAFE Y&R MELBOURNE AUSTRALIA Silver  Lion Silver  Lion
THE COLORBLIND VIEWER VML, Kansas City USA Silver  Lion Silver  Lion
DRIVE-THRUCK McDONALD’S, Sao Paolo / DPZ&T, São Paulo BRAZIL Silver  Lion Silver  Lion
PARIS 2024 OLYMPIC DAYS UBI BENE, Paris FRANCE Silver  Lion Silver  Lion
SHITTY PAPER – MADE FROM HATE PHILIPP UND KEUNTJE, Hamburg GERMANY Silver  Lion Silver  Lion
TO THE LAST TREE STANDING OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND Silver  Lion Silver  Lion
ABSOLUT VODKA – NEVER GONNA GIF YOU UP SEBTON/CO, Stockholm SWEDEN Silver  Lion Silver  Lion
VERIZON – WHAT YOU MISSED R/GA NEW YORK USA Silver  Lion Silver  Lion
THE WORLD’S FIRST ALEXA-POWERED AD INITIATIVE, London UNITED KINGDOM Silver  Lion Silver  Lion
80 DAYS OF ARGOS THE&PARTNERSHIP, London UNITED KINGDOM Silver  Lion Silver  Lion
TAGWORDS AFRICA, São Paulo BRAZIL Silver  Lion Silver  Lion
DELAYED FLIGHT BREAK MACHINE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL Silver  Lion Silver  Lion
DATA INTO DOLLARS GOODBY SILVERSTEIN & PARTNERS, San Francisco USA Silver  Lion Silver  Lion
APPIE TODAY TBWA\NEBOKO, Amsterdam THE NETHERLANDS Silver  Lion Silver  Lion
UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES KING JAMES GROUP, Cape Town SOUTH AFRICA Silver  Lion Silver  Lion
SAY IT WITH SKY SERVICEPLAN GERMANY, Munich GERMANY Silver  Lion Silver  Lion
DUNDEE UM, Sydney / DROGA5, New York AUSTRALIA Silver  Lion Silver  Lion
I DON’T ROLL ON SHABBOS MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv ISRAEL Silver  Lion Silver  Lion
GILLETTE BABYFACE MEDIACOM CONNECTIONS, Tel Aviv / ACW GREY TEL AVIV ISRAEL Silver  Lion Silver  Lion
O2 OOPS HAVAS MEDIA, London UNITED KINGDOM Silver  Lion Silver  Lion
FIGHT FOR TERRITORY DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Bronze Lion Bronze Lion
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York USA Bronze Lion Bronze Lion
I DON’T ROLL ON SHABBOS MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv ISRAEL Bronze Lion Bronze Lion
PORTRAIT MODE COVERS TBWA\MEDIA ARTS LAB, Los Angeles USA Bronze Lion Bronze Lion
LOCAL BUSINESS NEVER LOOKED SO GOOD CANON, Søborg / UNCLE GREY, Copenhagen DENMARK Bronze Lion Bronze Lion
ONWARD! BACK TO SCHOOL PHD, New York USA Bronze Lion Bronze Lion
2H04 BUZZMAN, Paris FRANCE Bronze Lion Bronze Lion
TELENET PLAY SPORTS PREROLL FOOTBAL MATCH TBWA\BELGIUM, Brussels BELGIUM Bronze Lion Bronze Lion
NEVER MISS A SECOND TBWA\BELGIUM, Brussels BELGIUM Bronze Lion Bronze Lion
THE PERFECT VLOGGER TBWA\NEBOKO, Amsterdam / ALBERT HEIJN, Zaandam THE NETHERLANDS Bronze Lion Bronze Lion
THE PRICE OF EQUALITY WUNDERMAN PHANTASIA, Lima PERU Bronze Lion Bronze Lion
COVERAGE COALITION BARTON F. GRAF, New York USA Bronze Lion Bronze Lion
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York USA Bronze Lion Bronze Lion
HIGHWAY GALLERY TBWA\RAAD, Dubai UNITED ARAB EMIRATES Bronze Lion Bronze Lion
EMERGENCY COLLECTIBLES DENTSU INC., Tokyo JAPAN Bronze Lion Bronze Lion
IKEA PEE AD AKESTAM HOLST NOA, Stockholm SWEDEN Bronze Lion Bronze Lion
SAVE OUR SPECIES BETC, Paris FRANCE Bronze Lion Bronze Lion
THE SHORTCUT BILLBOARDS SERVICEPLAN GERMANY, Munich GERMANY Bronze Lion Bronze Lion
DELAYED FLIGHT BREAK MACHINE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
THE BRIDAL UNIFORM BBDO PAKISTAN, Lahore PAKISTAN Bronze Lion Bronze Lion
LOVING “IT” GRABARZ & PARTNER, Hamburg GERMANY Bronze Lion Bronze Lion
DESERT ROULETTE RETHINK, Toronto CANADA Bronze Lion Bronze Lion
THE SNEAKY PILLAR TRY, Oslo NORWAY Bronze Lion Bronze Lion
HANDICAB OGILVY AMSTERDAM THE NETHERLANDS Bronze Lion Bronze Lion
HOME IS NOT A BOXING RING J. WALTER THOMPSON BANGKOK THAILAND Bronze Lion Bronze Lion
CARSALES AUTOADS CHE PROXIMITY, Melbourne AUSTRALIA Bronze Lion Bronze Lion
DISAPPEARING PERSON ALERTS BWM DENTSU, Melbourne AUSTRALIA Bronze Lion Bronze Lion
THE PREGNANCY PAUSE MOTHER USA, New York USA Bronze Lion Bronze Lion
THE DISTRESS SIGNAL ANORAK, Oslo NORWAY Bronze Lion Bronze Lion
ASTRONAUT REALITY HELMET McCANN NEW YORK USA Bronze Lion Bronze Lion
THE LUNCH GAP SEARCHER GREY SPAIN, Madrid SPAIN Bronze Lion Bronze Lion
THE ROUTE Y&R BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN mcgarrybowen, New York USA Bronze Lion Bronze Lion
STRANGER BROADCAST AKQA, São Paulo BRAZIL Bronze Lion Bronze Lion
THE WORST SOAP OPERA PAGÉS BBDO, Santo Domingo DOMINICAN REPUBLIC Bronze Lion Bronze Lion
APOCALYPSE STEVE HANSEN Y&R ANZ, Auckland NEW ZEALAND Bronze Lion Bronze Lion
AUSSIE NEWS TODAY CLEMENGER BBDO SYDNEY AUSTRALIA Bronze Lion Bronze Lion
#LIFEINHEL TBWA\HELSINKI FINLAND Bronze Lion Bronze Lion
THE MOST GERMAN SUPERMARKET JUNG VON MATT, Hamburg GERMANY Bronze Lion Bronze Lion
TO THE LAST TREE STANDING OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND Bronze Lion Bronze Lion
RE:SCAM DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Bronze Lion Bronze Lion
ASSASSIN’S CREED – EXPLORE ANCIENT EGYPT BLEUBLANCROUGE, Montreal CANADA Bronze Lion Bronze Lion
THE BELT 24/7 S-GROUP, Helsinki / INSANO, Helsinki / SANOMA MEDIA FINLAND, Helsinki FINLAND Bronze Lion Bronze Lion
1ST GRRRADE BBDO RUSSIA GROUP, Moscow RUSSIA Bronze Lion Bronze Lion
THE BILLION POINT GIVEAWAY CHE PROXIMITY, Melbourne AUSTRALIA Bronze Lion Bronze Lion
THE WORLD’S FIRST BABY MARATHON OGILVY JOHANNESBURG SOUTH AFRICA Bronze Lion Bronze Lion
SHARE A COKE 1,000 NAME CELEBRATION FITZCO//McCANN, Atlanta USA Bronze Lion Bronze Lion
ŠKODA X HANDSOME DANCER “COINCIDANCE” PHD TAIWAN, Taipei / SKODA TAIWAN, Taipei City / REDBIT PICTURES, Taipei City CHINESE TAIPEI Bronze Lion Bronze Lion
GAME OF THRONES SEASON 7 CAMPAIGN HBO, New York USA Bronze Lion Bronze Lion
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