Media es la categoría que celebra el contexto social de la creatividad. Los ganadores han demostrado una implementación de ideas inspiradoras e innovadoras que fueron amplificadas mediante una gran estrategia de medios.
Grand Prix
TESCO’S FOOD LOVE STORIES DE MEDIACOM, London / BBH LONDON UNITED KINGDOM https://youtu.be/Ms6v2YkUD5c
Oro
THIS COKE IS A FANTA DE DAVID THE AGENCY, São Paulo BRAZIL https://youtu.be/2AJ304RSAbY
Plata
THE GAME THAT NEVER WAS GREY COLOMBIA, Bogotá COLOMBIA DRIVE-THRUCK DE McDONALD’S, Sao Paolo / DPZ&T, São Paulo BRAZIL TAGWORDS DE AFRICA, São Paulo BRAZIL DELAYED FLIGHT BREAK MACHINE DE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL
Bronce
THE PRICE OF EQUALITY WUNDERMAN PHANTASIA, Lima PERÚ DELAYED FLIGHT BREAK MACHINE J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL THE ROUTE Y&R BRAZIL, São Paulo BRAZIL STRANGER BROADCAST AKQA, São Paulo BRAZIL THE WORST SOAP OPERA PAGÉS BBDO, Santo Domingo DOMINICAN REPUBLIC
Lista completa de ganadores:
| Title | Entrant / Idea Creation | Country | Prize | Award | |
| TESCO’S FOOD LOVE STORIES | MEDIACOM, London / BBH LONDON | UNITED KINGDOM | Grand Prix | Grand Prix | |
| THIS COKE IS A FANTA | DAVID THE AGENCY, São Paulo | BRAZIL | Gold Lion | Gold Lion | |
| TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Gold Lion | Gold Lion | |
| FRESH PRINTS | McCANN BARCELONA / McCANN SPAIN , MADRID | SPAIN | Gold Lion | Gold Lion | |
| PROJECT 84 | adam&eveDDB, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| DAVID BOWIE IS HERE | SPOTIFY, New York | USA | Gold Lion | Gold Lion | |
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | McCANN LONDON | UNITED KINGDOM | Gold Lion | Gold Lion | |
| AUSSIE NEWS TODAY | CLEMENGER BBDO SYDNEY | AUSTRALIA | Gold Lion | Gold Lion | |
| INTEL RE-IMAGINES THE 2018 PYEONGCHANG OLYMPICS | OMD USA, New York / INTEL CORPORATION, Santa Clara | USA | Gold Lion | Gold Lion | |
| 80 DAYS OF ARGOS | THE&PARTNERSHIP, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| THE COLORBLIND VIEWER | VML, Kansas City | USA | Silver Lion | Silver Lion | |
| CAR VS DATA | TOUCHÉ!, Montréal / COSSETTE, Montréal | CANADA | Silver Lion | Silver Lion | |
| HIGHWAY GALLERY | TBWARAAD, Dubai | UNITED ARAB EMIRATES | Silver Lion | Silver Lion | |
| THE GAME THAT NEVER WAS | GREY COLOMBIA, Bogotá | COLOMBIA | Silver Lion | Silver Lion | |
| BREATHING LIFE INTO TRANSIT ADS | NETFLIX, Los Angeles / MULLENLOWE MEDIAHUB, Boston | USA | Silver Lion | Silver Lion | |
| PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA | Silver Lion | Silver Lion | |
| SIP SAFE | Y&R MELBOURNE | AUSTRALIA | Silver Lion | Silver Lion | |
| THE COLORBLIND VIEWER | VML, Kansas City | USA | Silver Lion | Silver Lion | |
| DRIVE-THRUCK | McDONALD’S, Sao Paolo / DPZ&T, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
| PARIS 2024 OLYMPIC DAYS | UBI BENE, Paris | FRANCE | Silver Lion | Silver Lion | |
| SHITTY PAPER – MADE FROM HATE | PHILIPP UND KEUNTJE, Hamburg | GERMANY | Silver Lion | Silver Lion | |
| TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Silver Lion | Silver Lion | |
| ABSOLUT VODKA – NEVER GONNA GIF YOU UP | SEBTON/CO, Stockholm | SWEDEN | Silver Lion | Silver Lion | |
| VERIZON – WHAT YOU MISSED | R/GA NEW YORK | USA | Silver Lion | Silver Lion | |
| THE WORLD’S FIRST ALEXA-POWERED AD | INITIATIVE, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| 80 DAYS OF ARGOS | THE&PARTNERSHIP, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| TAGWORDS | AFRICA, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
| DELAYED FLIGHT BREAK MACHINE | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
| DATA INTO DOLLARS | GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | Silver Lion | Silver Lion | |
| APPIE TODAY | TBWANEBOKO, Amsterdam | THE NETHERLANDS | Silver Lion | Silver Lion | |
| UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | KING JAMES GROUP, Cape Town | SOUTH AFRICA | Silver Lion | Silver Lion | |
| SAY IT WITH SKY | SERVICEPLAN GERMANY, Munich | GERMANY | Silver Lion | Silver Lion | |
| DUNDEE | UM, Sydney / DROGA5, New York | AUSTRALIA | Silver Lion | Silver Lion | |
| I DON’T ROLL ON SHABBOS | MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv | ISRAEL | Silver Lion | Silver Lion | |
| GILLETTE BABYFACE | MEDIACOM CONNECTIONS, Tel Aviv / ACW GREY TEL AVIV | ISRAEL | Silver Lion | Silver Lion | |
| O2 OOPS | HAVAS MEDIA, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| FIGHT FOR TERRITORY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | Bronze Lion | Bronze Lion | |
| I DON’T ROLL ON SHABBOS | MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv | ISRAEL | Bronze Lion | Bronze Lion | |
| PORTRAIT MODE COVERS | TBWAMEDIA ARTS LAB, Los Angeles | USA | Bronze Lion | Bronze Lion | |
| LOCAL BUSINESS NEVER LOOKED SO GOOD | CANON, Søborg / UNCLE GREY, Copenhagen | DENMARK | Bronze Lion | Bronze Lion | |
| ONWARD! BACK TO SCHOOL | PHD, New York | USA | Bronze Lion | Bronze Lion | |
| 2H04 | BUZZMAN, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| TELENET PLAY SPORTS PREROLL FOOTBAL MATCH | TBWABELGIUM, Brussels | BELGIUM | Bronze Lion | Bronze Lion | |
| NEVER MISS A SECOND | TBWABELGIUM, Brussels | BELGIUM | Bronze Lion | Bronze Lion | |
| THE PERFECT VLOGGER | TBWANEBOKO, Amsterdam / ALBERT HEIJN, Zaandam | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| THE PRICE OF EQUALITY | WUNDERMAN PHANTASIA, Lima | PERU | Bronze Lion | Bronze Lion | |
| COVERAGE COALITION | BARTON F. GRAF, New York | USA | Bronze Lion | Bronze Lion | |
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | Bronze Lion | Bronze Lion | |
| HIGHWAY GALLERY | TBWARAAD, Dubai | UNITED ARAB EMIRATES | Bronze Lion | Bronze Lion | |
| EMERGENCY COLLECTIBLES | DENTSU INC., Tokyo | JAPAN | Bronze Lion | Bronze Lion | |
| IKEA PEE AD | AKESTAM HOLST NOA, Stockholm | SWEDEN | Bronze Lion | Bronze Lion | |
| SAVE OUR SPECIES | BETC, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| THE SHORTCUT BILLBOARDS | SERVICEPLAN GERMANY, Munich | GERMANY | Bronze Lion | Bronze Lion | |
| DELAYED FLIGHT BREAK MACHINE | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| THE BRIDAL UNIFORM | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Lion | Bronze Lion | |
| LOVING «IT» | GRABARZ & PARTNER, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
| DESERT ROULETTE | RETHINK, Toronto | CANADA | Bronze Lion | Bronze Lion | |
| THE SNEAKY PILLAR | TRY, Oslo | NORWAY | Bronze Lion | Bronze Lion | |
| HANDICAB | OGILVY AMSTERDAM | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| HOME IS NOT A BOXING RING | J. WALTER THOMPSON BANGKOK | THAILAND | Bronze Lion | Bronze Lion | |
| CARSALES AUTOADS | CHE PROXIMITY, Melbourne | AUSTRALIA | Bronze Lion | Bronze Lion | |
| DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA | Bronze Lion | Bronze Lion | |
| THE PREGNANCY PAUSE | MOTHER USA, New York | USA | Bronze Lion | Bronze Lion | |
| THE DISTRESS SIGNAL | ANORAK, Oslo | NORWAY | Bronze Lion | Bronze Lion | |
| ASTRONAUT REALITY HELMET | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
| THE LUNCH GAP SEARCHER | GREY SPAIN, Madrid | SPAIN | Bronze Lion | Bronze Lion | |
| THE ROUTE | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN | mcgarrybowen, New York | USA | Bronze Lion | Bronze Lion | |
| STRANGER BROADCAST | AKQA, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| THE WORST SOAP OPERA | PAGÉS BBDO, Santo Domingo | DOMINICAN REPUBLIC | Bronze Lion | Bronze Lion | |
| APOCALYPSE STEVE HANSEN | Y&R ANZ, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| AUSSIE NEWS TODAY | CLEMENGER BBDO SYDNEY | AUSTRALIA | Bronze Lion | Bronze Lion | |
| #LIFEINHEL | TBWAHELSINKI | FINLAND | Bronze Lion | Bronze Lion | |
| THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
| TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Bronze Lion | Bronze Lion | |
| RE:SCAM | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| ASSASSIN’S CREED – EXPLORE ANCIENT EGYPT | BLEUBLANCROUGE, Montreal | CANADA | Bronze Lion | Bronze Lion | |
| THE BELT 24/7 | S-GROUP, Helsinki / INSANO, Helsinki / SANOMA MEDIA FINLAND, Helsinki | FINLAND | Bronze Lion | Bronze Lion | |
| 1ST GRRRADE | BBDO RUSSIA GROUP, Moscow | RUSSIA | Bronze Lion | Bronze Lion | |
| THE BILLION POINT GIVEAWAY | CHE PROXIMITY, Melbourne | AUSTRALIA | Bronze Lion | Bronze Lion | |
| THE WORLD’S FIRST BABY MARATHON | OGILVY JOHANNESBURG | SOUTH AFRICA | Bronze Lion | Bronze Lion | |
| SHARE A COKE 1,000 NAME CELEBRATION | FITZCO//McCANN, Atlanta | USA | Bronze Lion | Bronze Lion | |
| ŠKODA X HANDSOME DANCER “COINCIDANCE” | PHD TAIWAN, Taipei / SKODA TAIWAN, Taipei City / REDBIT PICTURES, Taipei City | CHINESE TAIPEI | Bronze Lion | Bronze Lion | |
| GAME OF THRONES SEASON 7 CAMPAIGN | HBO, New York | USA | Bronze Lion | Bronze Lion | |
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