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Piezas de Archer Troy, México, para Cannes Lions 2018 #LatinosEnCannes

The Payback – PETA

A campaign that shows in a brutal and honest way, how would be life if the animals have a vendetta on humans for their ravish and brutal explotation on their race.

DATA SHEET FILM:
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Creative Strategist: Rubén Ceballos
Director: Carl Zitelmann
Photo Director: Luis Enrique Carrión
Executive Producer: Mauricio Francini / Carolina Kostbahn
Producer: Gerardo “Pichi” Gutiérrez
Art Director: Pedro “Pit” Trejo
Wardrobe & Makeup: Adalicia Romo
Special Effects: Juan “Juma” Méndez
Post-Producer: Eduardo Lamas / Patricia Guerra

DATA SHEET PRINT:
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina / Bruno Oliver
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Photographer: Claudio Napolitano
Executive Producer: Ada Oderman
Producer: Mónica Moreno
Art Director & Wardrobe: Pau Malo
Visual Effects & Makeup: Gustavo Adolfo González / Johangrid Barboza / José Carlos Martínez

TherapyBook – Scribe

A social experiment based on a discovery: the mainly problem on kids is given by the lack of communication with their parents. Kids have questions parents haven’t answered and Scribe Notebooks will be the bridge to do that unfinished homework.

DATA SHEET

Country: México
Client: Scribe
Idea: Therapy Book
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Abraham Esli Martínez / Luis Mata
Copywriter: María José Gutiérrez
Art Director: Karla Rodríguez
Account Director: Guillermo Guzmán
Agency Producer: Javier Velázquez / Regina Rueda / Haim Torres
Director: René de la Rosa
Photo Director: Leo Calzoni
Producer: Blanca Moreno
Art Director: Stephanie Schwartz
Post-Production: Sergio Cortés / Edgar Guerrero / Fernanda Rivera
Music: Victor Nava

As Not Seen On TV – Sharp

Memorable scenes are recreated in a very tight perspective showing that when you watch content on a small screen, everything looks tighter than it should be.
Your smartphone is not a TV.
Your tablet is not a TV.
Your laptop is not a TV.

DATA SHEET:
Country: México
Client: SHARP
Idea: As Not Seen On TV
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina
Copywriter: Thalía Vázquez
Art Director: Roberto Guzmán
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Illustrator: Pedro Molina

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